Artificial intelligence. Information concept. 3D render Artificial intelligence (AI) is the hot topic of 2023 and is increasingly becoming a more popular tool for...
All the loyalty insights from our expert team.
Data Capture & Usage
Are Birthday Rewards Really Worth It?
Celebrating birthdays are an important part of most people’s lives. Whether you celebrate with a party, special activities, gifts, or even special meals –...
From ring to cradle and beyond: David’s Bridal Diamond Loyalty program
Essentially, weddings are a significant milestone in a person’s life, but they are not the only milestone. Many brands in the wedding industry recognise that their customers’ needs go beyond just planning their wedding day.
Letterboxd: Does personalisation drive loyalty?
Letterboxd is a social discovery platform for film fans. Their members keep a diary of films they watch, add ratings and reviews, curate film lists, and share all...
Aladdin.life – spicing up Telecom loyalty in the Middle East
Established in 2019, Aladdin.life is the Middle East’s largest online marketplace for mobile and broadband services. Users can compare and purchase mobile phone...
Do subscription streaming services need a loyalty program?
The question about whether subscription streaming services could benefit from a loyalty program pops into my head daily (yes, I'm a loser). I’m constantly asking...
99 Bikes: The world’s most approachable bike shop and their approach to a loyalty program
Saddle time 99 Bikes are Australia’s largest bike retailer with the vision of being “the world’s most approachable bike shop”. The company opened their first shop...
Loyalty in the Middle East and Africa is heating up
Loyalty programs in the MEA region have evolved significantly over the years, from basic points systems to sophisticated and personalised customer experiences.
The Secret to Loyalty? Make Customers Feel Like They Belong
Introduction If you are seeking to build customer loyalty, it is important to understand that belonging is not just a feeling. It is an instinctive need that...
Shoes & Sox: A loyalty program that simply stinks
Let’s take a step back Kids go through shoes fast. Whether it is from how quickly they grow or how quickly they destroy them, at some point a parent or relative...
Digital wallets, payments and convergence in loyalty
Loyalty programs can introduce payments and digital wallet capabilities via app solutions which allow members to hold everything in a single place (convergence)....
Your Artificial Intelligence and Machine Learning Loyalty Use Case Toolkit
Loyalty programs are data collection machines. Across the globe, many companies are already experimenting or heavily using either machine learning or artificial...