Loyalty points systems have become increasingly prevalent, promising a myriad of benefits for both companies and customers. However, despite their popularity,...
All the loyalty insights from our expert team.
Is the Brooks Run Club match fit?
Brooks Running was founded in 1914 and is a prominent American athletic footwear and apparel company. With a deep-rooted dedication to the running community....
Exploring 11 Different Types of Loyalty Program Frameworks
When developing a loyalty program strategy, choosing the right loyalty program framework is a critical decision to drive customer engagement and retention. This...
Xbox subscriptions – what does the noob do?
Once upon a time, before I had the twins, I use to be a gamer. You would find me when I wanted some downtime playing my Xbox. I am a little fussy on my game type,...
5 Reasons Why Your Business Should Have a Loyalty Program
Amidst fierce market competition, customer loyalty plays a vital role in the success of any company. With the guidance and expertise of a loyalty agency, one...
Are Loyalty programs relevant in the metaverse
What is the metaverse The metaverse is believed to be the inevitable evolution of the internet – a true and immersive digital 3D virtual world which you have...
Starting a Successful Loyalty Program for Your Business
Begin with a simple Minimum Viable Product (MVP) to capture customer information, and gradually add complexity to deliver personalised content and rewards.
Loyalty & Reward Co client Australian Venue Co win big at 2023 Loyalty & Engagements Awards
Loyalty & Reward Co are thrilled to announce that loyalty payments app The Pass by Australian Venue Co won three trophies at the 2023 Loyalty & Engagement...
A discussion with Open Loyalty on how to prepare a good loyalty program strategy
Loyalty & Reward Co's CEO Philip Shelper was recently a guest on Open Loyalty’s podcast 'Loyalty program builders' to discuss how brands can develop a loyalty...
Shining a light on the Spotlight VIP Club
Spotlight is a prominent Australian company that specialises in providing a diverse range of home furnishing, décor, and crafting products. Established in 1973,...
What does Candy Coated Loyalty look like?: The Benefits of the Sugarfina Rewards Program
Sugarfina is a luxury confectionary brand known for its sweet treats. Founded in 2012, the brand has since established itself as a leader in the confectionery...
Buying bags and loyalty
Personal experience piece Recently, I needed to purchase a new laptop bag. Off I went on foot in search during my lunch break. Myer didn't have any that were...