Adaptcion: originalmente publicado en inglés Hay más de una manera de diseñar un programa y lograr los objetivos de lealtad del consumidor de una empresa. Las...
All the loyalty insights from our expert team.
JB Hi-Fi Perks: Promising start for a long-awaited loyalty program
JB Hi-Fi was established in 1974 by Mr. John Barbuto (JB), trading from a single store in East Keilor, Victoria. He had one simple philosophy: to deliver a...
Be rewarded for being a sports fan with Socios.com
Socios.com is a blockchain backed platform based in Malta which allows fans to engage with their favourite sports teams in a variety of ways. Describing themselves...
Loyalty Frameworks: Gamification
No one likes folding washing, buying groceries, or cleaning the house. Unfortunately, as adults, these are tasks that need to be completed. What can help though is...
The six stages of a best practice member lifecycle strategy
A member lifecycle strategy (MLM) is critical to the success of a loyalty program, but it’s where we see most companies fail. This article showcases the six stages...
Loyalty Framework: Member Benefits
There is more than one way to design a program and achieve a company’s loyalty objectives. Brands can follow a single design, or combine elements from a number of...
The Secret to Loyalty? Make Customers Feel Like They Belong
Introduction If you are seeking to build customer loyalty, it is important to understand that belonging is not just a feeling. It is an instinctive need that...
Loyalty Frameworks: Surprise & Delight
The surprise and delight model focuses on providing members with periodic surprise gifts to elicit positive emotional responses and build attitudinal commitment....
Opal+: Is it on track, or will it derail?
NSW Government has announced their commitment to invest $568 million to upgrade the Opal card system, which they say will make using transport right across the...
Starbucks Odyssey Blog
Starbucks' recent venture into the world of blockchain technology and non-fungible tokens (NFTs) has sparked both excitement and scepticism within the industry....
Subway My Way Loyalty Program
Subway, the popular sandwich chain, offers a loyalty program called Subway My Way in the US that rewards customers for their purchases through deals and points...
Top loyalty program trends for 2023 – as predicted by AI
In the spirit of embracing future technology, I asked ChatGPT (an AI engine developed by OpenAI) to predict the future for the loyalty industry. The results are...