A member lifecycle strategy (MLM) is critical to the success of a loyalty program, but it’s where we see most companies fail. This article showcases the six stages...
All the loyalty insights from our expert team.
Loyalty Framework: Member Benefits
There is more than one way to design a program and achieve a company’s loyalty objectives. Brands can follow a single design, or combine elements from a number of...
The Secret to Loyalty? Make Customers Feel Like They Belong
Introduction If you are seeking to build customer loyalty, it is important to understand that belonging is not just a feeling. It is an instinctive need that...
Loyalty Frameworks: Surprise & Delight
The surprise and delight model focuses on providing members with periodic surprise gifts to elicit positive emotional responses and build attitudinal commitment....
Opal+: Is it on track, or will it derail?
NSW Government has announced their commitment to invest $568 million to upgrade the Opal card system, which they say will make using transport right across the...
Starbucks Odyssey Blog
Starbucks' recent venture into the world of blockchain technology and non-fungible tokens (NFTs) has sparked both excitement and scepticism within the industry....
Subway My Way Loyalty Program
Subway, the popular sandwich chain, offers a loyalty program called Subway My Way in the US that rewards customers for their purchases through deals and points...
Top loyalty program trends for 2023 – as predicted by AI
In the spirit of embracing future technology, I asked ChatGPT (an AI engine developed by OpenAI) to predict the future for the loyalty industry. The results are...
How to create a successful loyalty program: An Oz World Case Study
Many businesses might measure the success of a loyalty program in its broad ability to topple competitors, capture the majority of market share and win over...
Club Rip Curl: Earn points for surfing
Founded in 1969 by Brian Singer and Doug “Claw” Warbrick, Rip Curl is one of the world’s most recognised and respected surf brands. It has been at the forefront of...
Loyalty Frameworks: Punch & Stamp Cards
The most pervasive loyalty program strategy in the world is the punch and stamp cards model. A member collects punches/stamps for purchases, and after earning...
B2B Loyalty Program Design
Most of the loyalty industry focus centres around consumer-focused programs (B2C). However, business-to-business (B2B) programs can also work to drive desirable...