As loyalty consultants, we understand the importance of incorporating loyalty psychology into a loyalty program strategy as a way to influence customer behaviour....
All the loyalty insights from our expert team.
14 Types of Loyalty Program Rewards
This article is adapted from ‘Loyalty Programs: The Complete Guide‘. Buy it now on Amazon and at all leading book stores. The Second Edition is now available, with...
It’ll take more than flybuys to make me loyal to Target Online
As an avid The Iconic and Amazon shopper, my customer experience and service expectations are relatively high. Furthermore, as a loyalty consultant, I recognise...
Loyalty psychology: consumers hate losing more than they love winning.
This article is an excerpt from 'Loyalty Programs: The Complete Guide'. Buy it now on Amazon at at all leading book stores. Loss aversion suggests that the pain of...
Loyalty Psychology Series: Framing of Attribute Information Bias
The framing of attribute information bias (Levin and Gaeth, 1988)193 states people will react to a particular choice in different ways depending on whether it is...
Making the Social Proof Bias work hard for your loyalty program
Specific to loyalty programs (and the wider field of marketing), the digital age has made it easier to observe what others are doing, at scale and over vast...
Loyalty Frameworks: Credits
This article is an excerpt from ‘Loyalty Programs: The Complete Guide‘. Buy it now on Amazon at at all leading book stores. A loyalty framework that has risen in...
The 3 E’s Of Successful Loyalty Programs
Making loyalty programs enticing, easy and engaging for consumers. What is the best way to entice someone into join a loyalty program? Value! What is the main...
Geolocation Tracking: A Loyalty Technology
Geolocation tracking is an increasingly popular technology in loyalty. Loyalty programs use it to give members location-specific information and offers. So, what...
Loyalty Psychology Series: Sunk cost effect
Why are we likely to continue something we've invested time, money or effort in, even if it would be rational to give it up? Because of the sunk cost effect, which...
Shoes & Sox: A footwear loyalty program that simply stinks
Let’s take a step back Kids go through shoes fast. Whether it is from how quickly they grow or how quickly they destroy them, at some point a parent or relative...
Mecca Beauty Loop Launch New Tier (and the crowd goes wild)
Even though I'm a loyalty consultant and try to come across as professional, I'm a shameless Mecca Beauty Loop fan girl and cannot contain it. For background, my...