Calling all chocolate connoisseurs and lovers of desserts! If you have not yet been indulged, please allow me to introduce you to San Churro. San Churro is a...
All the loyalty insights from our expert team.
Menulog’s StampCards loyalty program
You’re done for the day, the couch is calling your name and you just can’t be bothered to prepare dinner. You’re craving something, but don’t know what. Pad Thai…...
Web3 and NFT Loyalty Programs: The Next Evolution of Rewards and Customer Loyalty
Could Web3 and NFTs be the future of loyalty programs and how brands recognise and reward true customer loyalty? People’s interest in blockchain and digital assets...
International Loyalty Awards
The International Loyalty Awards for 2022 are open for entries up until 14th February. The awards celebrate excellence, innovation and best practice in the loyalty...
An Unfulfilling ‘Supercheap’ Loyalty Program
Cars are expensive and maintaining a car can be even more so. Supercheap are a chain of retail stores that specialise in automotive parts and accessories. They...
Tesla’s Referral Program: Advocacy vs. Advertising
You can always spot a Tesla on the road. The design is impeccable. Quality finishes, smooth lines, some even with (almost Batmobile-like) doors that open upwards,...
The Inside Scoop: Is Ben & Jerry’s Loyalty Program Worth It?
Ben & Jerry’s have come a long way since their humble beginnings, from starting in a renovated gas station in Vermont to becoming a worldwide phenomenon that...
THE H.O.G. LOYALTY PROGRAM – STAYING TRUE TO ITS MEMBERS
I never had a Harley Davidson and never wanted one. Still, I was giving them my money and had some allegiance to the brand. Not that I don’t like Harleys (the Road...
Barbie Signature Membership: From Enduring Icon To Loyalty Trail-Blazer
Barbara Millicent Roberts, better known as Barbie, was debuted in 1959 by southern Californian toy company Mattel, Inc. The doll was inspired and modelled on the...
Why Employees Are Critical to Loyalty Program Success
Loyalty programs can play an important role in enhancing the customer experience. They are there to provide customers with value and solve problems, to help...
The Key Rewards: Are coalition programs the future of retail?
Retail is possibly the most saturated industry in the world with new brands and products sprawling out of every corner on a daily basis. This makes it particularly...
Adairs Linen Lovers: Almost no downside, but just how much do you love linen?
Like many of my millennial and Gen Z counterparts, a good aesthetic shot of a professionally styled interior takes up a good chunk of my Instagram feed. The idea...