by Philip Shelper | 3 Mar 2021 | Loyalty Program Reviews
Maintaining beautiful skin is important to the team at Loyalty & Reward Co. If the skin care provider has a standout loyalty program, then even better. Stacey Lyons, our Loyalty Director, regularly declares Mecca Beauty Loop to be her favourite loyalty program,...
by Max Savransky | 24 Aug 2020 | Articles
Developing an emotional connection between a customer and a brand generates many positive outcomes; a willingness to pay more, stronger commitment, word of mouth promotion and loyalty[1]. Loyal members that have formed emotional connections with a brand will continue...
by Scott Harrison | 21 Aug 2020 | Loyalty Program Reviews
At Loyalty & Reward Co, when we talk with clients about loyalty, we often discuss the importance of the ‘value exchange’. One example of a value exchange is where members (or customers) give their data in exchange for a benefit, and a brand accepts the data in...
by Philip Shelper | 28 Jul 2020 | Articles
Games are defined as ‘an activity that one engages in for amusement or fun’, and ‘a complete episode or period of play, ending in a final result’.[1] Gamification is the use of elements of gameplay in non-game contexts to stimulate specific behaviours. These...
by Scott Harrison | 22 Jul 2020 | Guides
Loyalty programs offer a lot of benefits to members, whether in the form of points, discounts, or special benefits. While they have become a way for businesses to differentiate themselves, their growing significance means loyalty programs have become a target for...
