I actually hate writing blogs about loyalty failures, but here we are. This is a lesson in how not to build customer loyalty. With Mother’s Day around the corner I...
All the loyalty insights from our expert team.
Stacey Lyons
Why The Striving Effect is The Next Evolution of Loyalty Program Design
For decades, loyalty programs have been built rewarding customers for what they’ve already done. I.e., Spend, Earn, Redeem. Repeat. But the most effective programs...
Luxury loyalty is booming. You just might not see it.
A few weeks ago, some of the Loyalty & Reward Co team took a little field trip into the luxury floors of David Jones. We weren’t browsing for ourselves. We...
Frasers Property Care & Rewards paves the way for loyalty programs across property
https://www.youtube.com/watch?v=_3eJD19NzLA Frasers Property sharing about the value the Care & Rewards program brings to their members and business Project...
What are the benefits and challenges of loyalty programs?
Loyalty programs are about more than just points, miles, tiers, discounts and rewards. They involve ideas, processes, interactions and technologies working...
Lucky Loyalty Effect
The Lucky Loyalty Effect is a cognitive bias that tells us that loyal customers believe that are more likely to win random promotions run by a program because they...
Are Badges the New Tiers? A Look at the Future of Loyalty Programs
Loyalty & Reward Co have been in deep debate around whether badges can be a more motivating and less risky than tiers as a loyalty program structure. I'm team...
Have you been invited to join TikTok Rewards?
I, like trillions of others looking for easy entertainment, reached peak TikTok substance abuse during the first Pandemic. TikTok are now turbocharging our drug...
Do subscription streaming services need a loyalty program?
The question about whether subscription streaming services could benefit from a loyalty program pops into my head daily (yes, I'm a loser). I’m constantly asking...
The six stages of a best practice member lifecycle strategy
A member lifecycle strategy (MLM) is critical to the success of a loyalty program, but it’s where we see most companies fail. This article showcases the six stages...
I think I have a new favourite loyalty program
Clients and colleagues are always interested in what my favourite loyalty program is. Whilst I love Mecca Beauty Loop dearly, I think I might have found a...
Mecca Beauty Loop Launch New Tier (and the crowd goes wild)
Even though I'm a loyalty consultant and try to come across as professional, I'm a shameless Mecca Beauty Loop fan girl and cannot contain it. For background, my...