I, like trillions of others looking for easy entertainment, reached peak TikTok substance abuse during the first Pandemic. TikTok are now turbocharging our drug...
All the loyalty insights from our expert team.
Stacey Lyons
Do subscription streaming services need a loyalty program?
The question about whether subscription streaming services could benefit from a loyalty program pops into my head daily (yes, I'm a loser). I’m constantly asking...
The six stages of a best practice member lifecycle strategy
A member lifecycle strategy (MLM) is critical to the success of a loyalty program, but it’s where we see most companies fail. This article showcases the six stages...
I think I have a new favourite loyalty program
Clients and colleagues are always interested in what my favourite loyalty program is. Whilst I love Mecca Beauty Loop dearly, I think I might have found a...
Mecca Beauty Loop Launch New Tier (and the crowd goes wild)
I am a shameless Mecca Beauty Loop fan girl and blogging enthusiast. For background, my article The Beauty Behind Mecca Beauty Loop explains all the reasons I love...
Mums and loyalty
I’m BACK from maternity leave and I’ve learned a LOT. I know so much more about myself, babies, mums, mess, mayhem and more. Over the last 9 months of caring for...
Disney launch a very unmagical loyalty program: Magic Key.
The happiest place on earth launch the most beige, overpriced and underwhelming loyalty program on earth. How on earth is it selling out? The program: The Disney...
Referral strategies you should know about
Referral strategies you should know about Referral programs should form part of your overall loyalty strategy, to ensure you’re making the most of your most...
Jeep ‘Badge of Honor’ master the micro-community
Micro communities can make brands. That’s because brands which successfully create a connected micro-community of engaged members can suddenly find themselves with...
The loyalty battle among beauty brands: Go-To Vs Mecca who will win?
The battle among the beauty brands is fierce across the industry. With the ability to leverage highly sought-after sample products as rewards, the beauty industry...
Uber looking for a slice of subscription success with the launch of Uber Pass – is it worth it?
I have watched the Uber Rewards program like a hawk since before it even launched in Australia. I actually wrote a blog article about it when they were piloting...
Klarna x Flybuys Partnership: who benefits?
This is a partnership between two of my favourite companies. On the one hand we have Flybuys, Australia’s oldest loyalty program with 8 million active members. On...