Founded in 2017, Shping has developed a mobile app designed to help shoppers make better decisions and reward them for their engagement. With over 330,000 app...
All the loyalty insights from our expert team.
Data Capture & Usage
Are Birthday Rewards Really Worth It?
Celebrating birthdays are an important part of most people’s lives. Whether you celebrate with a party, special activities, gifts, or even special meals –...
From ring to cradle and beyond: David’s Bridal Diamond Loyalty program
Essentially, weddings are a significant milestone in a person’s life, but they are not the only milestone. Many brands in the wedding industry recognise that their customers’ needs go beyond just planning their wedding day.
Do subscription streaming services need a loyalty program?
The question about whether subscription streaming services could benefit from a loyalty program pops into my head daily (yes, I'm a loser). I’m constantly asking...
Loyalty in the Middle East and Africa is heating up
Loyalty programs in the MEA region have evolved significantly over the years, from basic points systems to sophisticated and personalised customer experiences.
Shoes & Sox: A footwear loyalty program that simply stinks
Let’s take a step back Kids go through shoes fast. Whether it is from how quickly they grow or how quickly they destroy them, at some point a parent or relative...
Digital wallets, payments and convergence in loyalty
Loyalty programs can introduce payments and digital wallet capabilities via app solutions which allow members to hold everything in a single place (convergence)....
Your Artificial Intelligence and Machine Learning Loyalty Use Case Toolkit
Loyalty programs are data collection machines. Across the globe, many companies are already experimenting or heavily using either machine learning or artificial...
Card Linking and Bank Account-Linking in Loyalty Programs
Brands are increasingly considering the adoption of card-linking and bank account-linking to supplement their loyalty program proposition for customers. Banks,...
The oversaturation of points programs: Are you too late to the points party?
The loyalty landscape across all industries has become oversaturated with meaningless points programs. This has largely manifested as a result of industry...
Sleep Number’s InnerCircle Rewards: Gamifying the long purchase cycle
InnerCircle is a Rewards program for Sleep Number, an American manufacturer that makes mattresses, bed foundations and bedding accessories. To offset a typically...
Music festivals reward referrals and data
There is no doubt the live music industry has taken a major hit over the past few years. Now, they’re trying to bring back the crowds whilst navigating a...