Loyalty programs have become a crucial component of customer retention strategies and a way to differentiate in a competitive landscape. Myer One, the loyalty...
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Points Programs
Icebreaker: Climbing Tiers to Redeem Rewards
Icebreaker is a New Zealand based outdoor clothing brand which specialises in offering clothes made from merino wool. This wool is sourced from sheep that survive New Zealand’s harsh climates from freezing winters and scorching summers.
Get out there and explore Kathmandu’s new Out There Rewards
When you have reached the summit, keep climbing Kathmandu was founded in 1987 in Christchurch, New Zealand. The company specialises in outdoor and travel apparel,...
Is the Brooks Run Club match fit?
Brooks Running was founded in 1914 and is a prominent American athletic footwear and apparel company. With a deep-rooted dedication to the running community....
Exploring Loyalty Program Best Practices through the “Pepsi Stuff” Controversy
I recently binge-watched the Netflix series "Pepsi, Where is My Jet?". A show that takes us back to the ’90s when Pepsi launched an ad campaign to promote a points...
Microsoft Rewards: Earn Rewards for Doing the Things You Already Do
Microsoft is one of the most well-known companies in the world. Known for its innovative products and services, Microsoft continuously shapes the digital landscape...
Are loyalty programs Halal?
In recent years, loyalty programs have become increasingly popular among businesses as a means to reward and retain customers. However, for those practising Islam,...
Recycle Me Rewards: Coca-Cola’s Loyalty Program to reduce plastic waste in Indonesia
Coca-Cola’s Recycle Me Rewards program in Indonesia is a loyalty program that rewards consumers for recycling regularly.
Platypus Kickbacks: A Look at the Loyalty Program for Sneakerheads
For sneaker enthusiasts, finding the perfect pair of shoes can be a thrilling experience. However, what if the purchase of those shoes could earn rewards? Enter...
Take a look inside the ‘PlayStation Stars’ loyalty program
Towards the end of 2022, PlayStation debuted a new loyalty program ‘PlayStation Stars’ incorporating points, digital collectibles and rewards to draw in the...
From ring to cradle and beyond: David’s Bridal Diamond Loyalty program
Essentially, weddings are a significant milestone in a person’s life, but they are not the only milestone. Many brands in the wedding industry recognise that their customers’ needs go beyond just planning their wedding day.
Why use Third Party Aggregators for your Member Benefits Program?
With member benefits programs increasing in prevalence and popularity (where loyalty programs provide third-party offers to their members such as discount movie...