Editor’s note, May 2026: This master guide has been updated to reflect current Sephora Beauty Insider tiers, rewards, birthday gifts, savings events and Beauty...
All the loyalty insights from our expert team.
Points Programs
Maverik Adventure Club: Spicing up your next re-fuel
Editor’s note, May 2026: This article was first published in September 2021. We updated it to reflect the current Maverik Adventure Club, including Trail Points,...
The Ultimate Guide To Jersey Mike’s Subs – MyMike’s™ program
Editor’s note, May 2026: This article was first published in January 2025. We updated it to reflect Jersey Mike’s rewards program, MyMike’s and Shore Points....
Burberry: Transforming luxury loyalty
Editor’s note, May 2026: This article was first published in May 2022. We updated it in May 2026. This update reflects the Burberry luxury loyalty program case...
The Ultimate Guide To My Bath & Body Works Rewards
Editor’s note, April 2026: This article was first published in January 2025. This update reflects current My Bath & Body Works Rewards mechanics, including...
Crown Rewards: Does it Deserve a Throne?
Editor’s note, April 2026: This article was first published in June 2022. Crown Rewards has since updated parts of the program, including its membership cycle,...
Microsoft Rewards: Earn Rewards for Doing the Things You Already Do
Editor’s note, April 2026: This article was first published in May 2023. This update reflects current Microsoft Rewards mechanics from an Australian user...
The Ultimate Guide to Popeyes Rewards
On August 12, 2019, Popeyes Louisiana Kitchen posted a single tweet comparing its new Chicken Sandwich to a rival's, and the response changed the fast food...
Take a look inside the ‘PlayStation Stars’ loyalty program
Editor’s note (April 2026): This article was first published in 2022, shortly after PlayStation Stars launched. Since then, Sony has announced that the program is...
The Essentials of PayPay Japan’s Loyalty Program
PayPay is one of the most compelling examples in Asia of how a mobile payments platform can evolve into a powerful, mass market loyalty ecosystem. Launched in...
M&M Launches first-ever loyalty program with Times Square sleepover prize
M&M's loyalty program launches with an extraordinary prize - a once-in-a-lifetime sleepover at their 25,000 square-foot Times Square flagship store...
Do Loyalty Programs Work? Just Αsk Myer
Loyalty programs have become a crucial component of customer retention strategies and a way to differentiate in a competitive landscape. Myer One, the loyalty...