Beem It: Merging loyalty, rewards and bills to make your everyday easier than ever. The Foundation The Beem It app started as an easy, more convenient way to make...
All the loyalty insights from our expert team.
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Grill’d cooks up a tasty and generous loyalty program; Relish
Other than being well-known for healthy burgers (ignore the chips and Pepsi), Grill’d are also famous for their Local Matters bottle cap program. When making an...
The loyalty battle among beauty brands: Go-To Vs Mecca who will win?
The battle among the beauty brands is fierce across the industry. With the ability to leverage highly sought-after sample products as rewards, the beauty industry...
Uber looking for a slice of subscription success with the launch of Uber Pass – is it worth it?
I have watched the Uber Rewards program like a hawk since before it even launched in Australia. I actually wrote a blog article about it when they were piloting...
Klarna x Flybuys Partnership: who benefits?
This is a partnership between two of my favourite companies. On the one hand we have Flybuys, Australia’s oldest loyalty program with 8 million active members. On...
Adore Beauty launch their first ever loyalty program. Here’s an inside look.
Adore Beauty are Australia’s leading online beauty retailer, and today they secretly launched Adore Society (their brand-new loyalty program) to their existing...
Kiehl’s Rewards: a loyalty program which never grows old
Maintaining beautiful skin is important to the team at Loyalty & Reward Co. If the skin care provider has a standout loyalty program, then even better. Stacey...
Afterpay’s loyalty program is an Afterthought.
The Afterpay loyalty program, Pulse Rewards, does not have it’s finger on the pulse of best practice. In my loyalty consultant expert opinion that Afterpay...
This year’s 100 Days of Summer is a real BWS bummer
BWS are really feeling the heat after launching a 100 Days of Summer campaign that falls short of the previous year. Every year, the 100 Days of Summer campaign...
Foxtel First: an epic fail.
Foxtel First launched in October 2019. Given it’s been almost a year, I thought I’d take a closer look into what’s on offer. The program is positioned as: “A free...
Can loyalty save the world? Origin Energy thinks so.
Origin Energy are a leading provider of energy to homes and businesses throughout Australia. Like most energy providers, Origin have a problem associated with...
12 top customer loyalty trends for 2021 and beyond
Loyalty programs, when designed and executed correctly, can work to generate increased visits, spend, brand affinity, advocacy, retention and market share. For...