Thousands of tennis fans travel every year to tournaments to witness the best players in the world take to the court. The action, the drama and the incredible...
All the loyalty insights from our expert team.
Federico Couret
La estrategia de fidelización de Rappi
Así como en el resto del mundo, desde el inicio de la pandemia, el uso de los servicios de comida a domicilio se disparó en América Latina. Dichos servicios...
Mad Mex Big Burrito Challenge
Written by Federico Couret and Scott Harrison A one-kilo burrito (plus churros) sounds like a lot, but it’s no match for two hungry loyalty consultants. Especially...
THE INTERNATIONAL BANK OF PANCAKES LOYALTY PROGRAM
The International Bank of Pancakes opened to the public last month in the US. Hungry Americans can now save PanCoins, which are crypto-pancakes they can use to buy...
Neobanks and loyalty programs
The number of Neobanks continues to increase bringing more alternatives to both retail and business banking. Loyalty has played a big part in their growth and...
Maldives Border Miles, a country loyalty program
The Maldives is a postcard destination that represents that idyllic holiday everybody would like to take. Imagine sunbathing in one of those soft white powdery...
Barnes & Noble Membership Loyalty Program
Every time a customer checks out at Barnes & Noble, they are asked if they are a member of the B&N membership program. If they are, they automatically...
TIME DISCOUNTING BIAS IN REFERRAL PROGRAMS
When making decisions, individuals do not necessarily consider all available information or act rationally. Mental shortcuts, known as heuristics, and cognitive...
CapitaStar omnichannel loyalty program
The last couple of years have reshaped consumer behaviour worldwide with more and more people are shopping online. The digital economy continues to grow, and it is...
Menulog’s StampCards loyalty program
You’re done for the day, the couch is calling your name and you just can’t be bothered to prepare dinner. You’re craving something, but don’t know what. Pad Thai…...
Aldi loyalty program, a different approach
The supermarket sector in Australia is dominated by Woolworths and Coles with 37% and 28% market share respectively. They also dominate the Australian loyalty...
THE H.O.G. LOYALTY PROGRAM – STAYING TRUE TO ITS MEMBERS
I never had a Harley Davidson and never wanted one. Still, I was giving them my money and had some allegiance to the brand. Not that I don’t like Harleys (the Road...