The “fit and healthy” trend has forced the fitness industry to rethink their model. Instead of individuals being told they need to keep fit and healthy (and...
All the loyalty insights from our expert team.
Hunter Murray
Rebel Active – Big benefits, will they deliver?
Visiting Rebel Sport was my favourite shopping experience as a kid. I loved running around the store, bouncing a ball and browsing the latest footy boots. Back...
Kogan First is Ruslan some competitor feathers
It is Kogan’s price leadership, product range and ability to scale that has elevated the company to a level where they are genuine competitors in the Australian...
M life Rewards – What happens in Vegas (does not have to stay) in Vegas
The MGM Grand – the famous fluorescent green building in Las Vegas that has been host to countless major entertainment events over the years. Think shows from The...
Athlete’s Foot “MyFit rewards”: A model for simplicity and value
I still remember going into Athlete’s Foot as a kid at the beginning of the year to get my school and sport shoe combo. Undoubtedly my previous pairs were in...
A ‘Genius’ program from Booking.com: The Genius idea that changed it all
As my list of “places to visit once lockdown is over” extends, so does my curiosity about how to get there, where to stay, and what to do – and how to save or earn...
Raising Cane’s “Caniac Club” – Free food for joining, but is there more to the membership?
Raising Cane’s Chicken Fingers is an American fast-food restaurant chain known for its chicken fingers and special sauce. Although Max Savransky may lead you to...
Boston Red Sox: The huge loyalty opportunity in sports
When you talk about famous global sports teams, the Boston Red Sox are in the conversation. The team that plays at the renowned Fenway Park in Boston,...
Bakers Delight Dough Getters: All buns glazing for this program, knead I say more
It may come as a disappoint to some that during the Covid period Bakers Delight have removed their famous tasting boxes from the counter. As many regulars to...
Cotton On & Co Perks; Free to join, but is it worth the hassle?
With the excitement of the Olympic Games and that sense of Aussie pride running rampant, I thought I’d delve into the rewards program of another Australian success...
Liven Foodollars – Buy Now Eat Later
The recent lockdown measures imposed on Australian’s is regrettably taking its toll on industries right across the economy, especially hospitality. Whilst delivery...
Club Jetstar – a star performer in the right light
Since us Sydneysiders are stuck in lockdown for the foreseeable future, I thought it ripe for a little dreaming. C’mon, over the past year we’ve all been asked the...