Editor’s note, May 2026: This article was first published in July 2022. We updated it in May 2026 to reflect SHEIN’s current points program, product range and...
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Riley Cook
Afterpay Day Sale: What are the Real Benefits?
Editor’s note, May 2026: This article was first published in March 2022. We updated it in May 2026 to reflect the current Afterpay Day Sale and the closure of...
Crown Rewards: Does it Deserve a Throne?
Editor’s note, April 2026: This article was first published in June 2022. Crown Rewards has since updated parts of the program, including its membership cycle,...
Carnival Cruise Line’s VIFP Program Updates!
Editor’s note: This article about the Carnival VIFP program was originally published in April 2023. Since then, Carnival has confirmed that its VIFP Club will be...
Dressing Down ‘Cheeky Rewards’ by Bras N Things
In the world of lingerie, finding the perfect fit and style can be an exhausting experience. However, what could make it more enticing is a loyalty program that...
Telecommunication Loyalty Programs: a Snapshot
Telecommunication companies, or telecoms, as they’re more commonly known, have a place in everyone’s life. You’d be hard-pressed to find someone who doesn’t have a...
Airtasker’s Tasker Tiers: Are They a Joy or a Task?
Airtasker is a platform with growing popularity where people can load tasks and other people, ‘Taskers’, can offer to complete them. The tasks can be anything from...
Loyalty Frameworks: Gamification
No one likes folding washing, buying groceries, or cleaning the house. Unfortunately, as adults, these are tasks that need to be completed. What can help though is...
Bondii – A Leading Example of Innovation
Bondii is a start-up based in Colombia that recently launched an exciting new loyalty program. Bondii is an app that promotes challenges to its members to...
Geolocation Tracking: A Loyalty Technology
Geolocation tracking is an increasingly popular technology in loyalty. Loyalty programs use it to give members location-specific information and offers. So, what...
Loyalty Psychology Series: The Law of Effect & Exercise
The Law of Effect and Exercise, what is it and how does it relate to business? It sounds like a type of workout. Many may not know that there are psychological...
Function of Beauty’s Function with Benefits program
Function of Beauty is an American haircare provider that began by specialising in personalised formulas to fit individuals. Customers can customise everything from...