In the world of lingerie, finding the perfect fit and style can be an exhausting experience. However, what could make it more enticing is a loyalty program that...
All the loyalty insights from our expert team.
Riley Cook
Carnival Cruise Line’s VIFP Program Updates!
Carnival Cruise Line's Very Important Fun Person (VIFP) loyalty program has been popular among its frequent cruisers for years. However, the cruise line has been...
Telecommunication Loyalty Programs: a Snapshot
Telecommunication companies, or telecoms, as they’re more commonly known, have a place in everyone’s life. You’d be hard-pressed to find someone who doesn’t have a...
Airtasker’s Tasker Tiers: Are They a Joy or a Task?
Airtasker is a platform with growing popularity where people can load tasks and other people, ‘Taskers’, can offer to complete them. The tasks can be anything from...
Loyalty Frameworks: Gamification
No one likes folding washing, buying groceries, or cleaning the house. Unfortunately, as adults, these are tasks that need to be completed. What can help though is...
Bondii – A Leading Example of Innovation
Bondii is a start-up based in Colombia that recently launched an exciting new loyalty program. Bondii is an app that promotes challenges to its members to...
Geolocation Tracking: A Loyalty Technology
Geolocation tracking is an increasingly popular technology in loyalty. Loyalty programs use it to give members location-specific information and offers. So, what...
Loyalty Psychology Series: The Law of Effect & Exercise
The Law of Effect and Exercise, what is it and how does it relate to business? It sounds like a type of workout. Many may not know that there are psychological...
Personalisation of SHEIN: A Case Study
Personalisation is the way the world is going. Since COVID-19, online shopping has become increasingly popular, where customers prefer to be a part of a...
Function of Beauty’s Function with Benefits program
Function of Beauty is an American haircare provider that began by specialising in personalised formulas to fit individuals. Customers can customise everything from...
Crown Rewards: Does it Deserve a Throne?
Crown is a chain of casinos across Australia with three locations in Melbourne, Perth, and Sydney that offer services from gambling to accommodation and...
Health Insurance: A Comparison of Loyalty Programs
Health insurance, like many utility services, is a given for most Australians. Being an essential service, customers are always on the lookout for value. There are...