Since us Sydneysiders are stuck in lockdown for the foreseeable future, I thought it ripe for a little dreaming. C’mon, over the past year we’ve all been asked the...
All the loyalty insights from our expert team.
Loyalty Program Reviews
I just executed a Yak Pay triple dip. Now I’m drowning in Points.
The world is a depressing place at the moment with pandemic lockdowns, closed borders and far too many people sick and dying. With many turning their attention...
Jeep ‘Badge of Honor’ master the micro-community
Micro communities can make brands. That’s because brands which successfully create a connected micro-community of engaged members can suddenly find themselves with...
Grill’d cooks up a tasty and generous loyalty program; Relish
Other than being well-known for healthy burgers (ignore the chips and Pepsi), Grill’d are also famous for their Local Matters bottle cap program. When making an...
GYG’s GOMEX Loyalty Program: Not quite the Mexican Fiesta
I’m a big fan of Mexican food. I mean who doesn’t like that sweet blend of sour cream, cheese, meat, rice and guacamole all tucked into a flour tortilla? I’m also...
Bilt Rewards – a way to earn points on your rental payments.
Bilt Rewards was recently launched to much fanfare, with tons of articles to be found by doing a quick Google search. Kairos, the company behind the idea, is...
The loyalty battle among beauty brands: Go-To Vs Mecca who will win?
The battle among the beauty brands is fierce across the industry. With the ability to leverage highly sought-after sample products as rewards, the beauty industry...
Uber looking for a slice of subscription success with the launch of Uber Pass – is it worth it?
I have watched the Uber Rewards program like a hawk since before it even launched in Australia. I actually wrote a blog article about it when they were piloting...
Westfield Plus: just another app taking up smart phone real estate.
Westfield knows a thing or two about real estate. And yet, they’ve launched an app which hardly justifies why anyone with a smart phone should dedicate any real...
Klarna x Flybuys Partnership: who benefits?
This is a partnership between two of my favourite companies. On the one hand we have Flybuys, Australia’s oldest loyalty program with 8 million active members. On...
Yak Pay will pump your frequent flyer points balance to the moon.
Airlines will bounce back It’s clear to everyone that airlines are having a tough time, and are likely to suffer for quite a few years. Industry observers...
Luxury watch subscription programs; trend or fad?
As a Breitling owner, I was quite interested in their recently launched proposition called Breitling Select; a subscription based watch trial concept. Let’s take a...