How does it work? Cinebuzz Rewards is the loyalty program for moviegoers who go to see movies at Event, Greater Union, Birch Carroll & Coyle and other selected...
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It’ll take more than flybuys to make me loyal to Target Online
As an avid The Iconic and Amazon shopper, my customer experience and service expectations are relatively high. Furthermore, as a loyalty consultant, I recognise...
Shoes & Sox: A footwear loyalty program that simply stinks
Let’s take a step back Kids go through shoes fast. Whether it is from how quickly they grow or how quickly they destroy them, at some point a parent or relative...
Mecca Beauty Loop Launch New Tier (and the crowd goes wild)
Even though I'm a loyalty consultant and try to come across as professional, I'm a shameless Mecca Beauty Loop fan girl and cannot contain it. For background, my...
Gaming arcades loyalty programs: Timezone Rewards and their “Tierway to Heaven”
Press Start to Begin Timezone is an amusement arcade chain with a focus on family fun. The company was founded in Perth, Australia in 1978 and is now additionally...
Personalisation of SHEIN: A Case Study
Personalisation is the way the world is going. Since COVID-19, online shopping has become increasingly popular, where customers prefer to be a part of a...
Bayfield’s Member Benefits: The local letdown
Small businesses and local approaches to loyalty program design Many companies like to bestow titles on their customers. This is even more prevalent for companies...
Everyday Extra: Woolworths’ New Subscription Program
Woolworths continue to expand its Everyday Rewards program with the launch of a new subscription service, Everyday Extra. The launch of Everyday Extra from...
Sleep Number’s InnerCircle Rewards: Gamifying the long purchase cycle
InnerCircle is a Rewards program for Sleep Number, an American manufacturer that makes mattresses, bed foundations and bedding accessories. To offset a typically...
Function of Beauty’s Function with Benefits program
Function of Beauty is an American haircare provider that began by specialising in personalised formulas to fit individuals. Customers can customise everything from...
Earn rewards on your steps with Sweatcoin
Sweatcoin is a free app that allows users to earn digital currency as payment for their movement. With over 90 million users, the fitness app has held the number...
Music festivals reward referrals and data
There is no doubt the live music industry has taken a major hit over the past few years. Now, they’re trying to bring back the crowds whilst navigating a...