I never had a Harley Davidson and never wanted one. Still, I was giving them my money and had some allegiance to the brand. Not that I don’t like Harleys (the Road...
All the loyalty insights from our expert team.
Barbie Signature Membership: From Enduring Icon To Loyalty Trail-Blazer
Barbara Millicent Roberts, better known as Barbie, was debuted in 1959 by southern Californian toy company Mattel, Inc. The doll was inspired and modelled on the...
Why Employees Are Critical to Loyalty Program Success
Loyalty programs can play an important role in enhancing the customer experience. They are there to provide customers with value and solve problems, to help...
The Key Rewards: Are coalition programs the future of retail?
Retail is possibly the most saturated industry in the world with new brands and products sprawling out of every corner on a daily basis. This makes it particularly...
Adairs Linen Lovers: Almost no downside, but just how much do you love linen?
Like many of my millennial and Gen Z counterparts, a good aesthetic shot of a professionally styled interior takes up a good chunk of my Instagram feed. The idea...
Hermes – the ultimate luxury loyalty program that isn’t really a program
Many high-end fashion brands do not have loyalty programs in the traditional sense. The industry is not overly concerned with providing points or discounts to...
El Corte Ingles UK Travelers program, does it make ‘the cut’?
El Corte Inglés is Spain’s only department store chain and one of the biggest department store groups in Europe. Encompassing the largest collection of designers...
Orangetheory Fitness – A lesson in generating loyalty
The “fit and healthy” trend has forced the fitness industry to rethink their model. Instead of individuals being told they need to keep fit and healthy (and...
MyLenovo Rewards: the new kid on the block
MyLenovo Rewards just launched last week in Australia offering $10 instantly in reward points for joining and 2.55% back in points for every dollar spent in their...
H&M membership program: Not the worst, but needs work
H&M is highly popular for their on-trend, affordable range of clothing across all categories. I only recently learned of their loyalty program, however, after...
Tea Drop Rewards: A well brewed loyal-tea program
According to legend, tea was first discovered in 2737 BC when the second emperor of China, Shen Nong, a renowned herbalist, found that a leaf from a nearby bush...
Vans Family: An Off The Wall Loyalty Program
In 1966, Paul van Doren, his brother James and a couple of friends opened a shoe business in Anaheim, California. They manufactured canvas deck shoes with grippy...