As of April 2023, Tesla’s referral program is back and offering customers the opportunity to earn credits for referring new customers to Tesla.
All the loyalty insights from our expert team.
Acquisition Strategy
Engage to Retain: Loyalty Program Design for Fan Engagement vs. Consumer Engagement
Loyalty programs are an increasingly popular way for brands and organisations to engage, stimulate behaviours and drive loyalty. However, not all loyalty programs...
Do subscription streaming services need a loyalty program?
The question about whether subscription streaming services could benefit from a loyalty program pops into my head daily (yes, I'm a loser). I’m constantly asking...
Unlocking Sports Fan Engagement: The South Sydney Rabbitohs’ Innovative Membership Strategy
Maintaining engagement between fans and their favourite sports team is an important aspect of building a loyal fan base. The South Sydney Rabbitohs are one sports...
The six stages of a best practice member lifecycle strategy
A member lifecycle strategy (MLM) is critical to the success of a loyalty program, but it’s where we see most companies fail. This article showcases the six stages...
The 3 E’s Of Successful Loyalty Programs
Making loyalty programs enticing, easy and engaging for consumers. What is the best way to entice someone into join a loyalty program? Value! What is the main...
A new breed of affiliate marketing platforms, loyalty and cashback rewards
Affiliate marketing refers to an advertising model where third parties (affiliates) promote or sell another company’s products. Here, advertisers reward affiliates...
Games and Loyalty Programs: Building Brand Loyalty through Play
Video games are mainstream, and smartphones and technological advancements have significantly reduced the cost and execution for companies looking to take...
Can you put a lifetime guarantee on your customer’s loyalty? William Painter believes so.
Who is William Painter? William Painter was an American mechanical engineer and inventor who patented over 85 inventions in the late 1800s. These include the...
Building a sustainable loyalty program, a lesson learned from Crypto.com
Crypto.com faced a great deal of community backlash when it announced changes to its popular CRO Card Rewards program. The program changes included a reduction in...
Health Insurance: A Comparison of Loyalty Programs
Health insurance, like many utility services, is a given for most Australians. Being an essential service, customers are always on the lookout for value. There are...
12 Memorable Birthday Benefits To Include In Your Loyalty Program
Birthday rewards or benefits are a common inclusion in loyalty programs. If a brand is considering the introduction of a loyalty program, the potential inclusion...