Those of you who have travelled to the land of the rising sun know just how dependent the everyday citizen is on trains, with an average...
All the loyalty insights from our expert team.
Gamification
Marvel Insider: A SUPER loyalty program. Here’s why.
Marvel superheroes and comic books are a much-loved part of popular culture, contributing billions of dollars’ worth in collectible action figures and movies every...
BYJU’s Future School master the art of learning gamification
You may have seen the ads on LinkedIn promoting coding classes for kids from BYJU’s Future School. With my kids obsessed by video games and stuck in lockdown in...
Reebok UNLOCKED – Loyalty engagement done right
The must-have footwear fashion item for many young adults of the 21st century has evolved from the tall stiletto or custom leather shoe to the common...
Boston Red Sox: The huge loyalty opportunity in sports
When you talk about famous global sports teams, the Boston Red Sox are in the conversation. The team that plays at the renowned Fenway Park in Boston,...
LEGO Super Mario; a brilliant model for loyalty program stimulation.
Super Mario, one of the big names of 1980’s video games, has made a huge resurgence in recent years thanks to Nintendo offering new games exclusively and LEGO...
Jeep ‘Badge of Honor’ master the micro-community
Micro communities can make brands. That’s because brands which successfully create a connected micro-community of engaged members can suddenly find themselves with...
Twitch is the Ultimate Example of Gamification
Twitch is the world’s leading live streaming platform for creative content, with a primary focus on video games. Millions of gamers stream their live...
Menulog’s Baller Banquet: Gamifying food delivery
Menulog’s biggest party has kicked off, and we’re all invited! The online food delivery service has recently launched a new promotional campaign titled the ‘Baller...
Give with Bing: Charity through loyalty
Give with Bing is a new way to support the causes you care about from Microsoft. In early October of 2020, the tech giant announced a shift in product naming from...
Can loyalty save the world? Origin Energy thinks so.
Origin Energy are a leading provider of energy to homes and businesses throughout Australia. Like most energy providers, Origin have a problem associated with...
12 top customer loyalty trends for 2021 and beyond
Loyalty programs, when designed and executed correctly, can work to generate increased visits, spend, brand affinity, advocacy, retention and market share. For...