I recently binge-watched the Netflix series "Pepsi, Where is My Jet?". A show that takes us back to the ’90s when Pepsi launched an ad campaign to promote a points...
All the loyalty insights from our expert team.
Microsoft Rewards: Earn Rewards for Doing the Things You Already Do
Microsoft is one of the most well-known companies in the world. Known for its innovative products and services, Microsoft continuously shapes the digital landscape...
Epic Rewards: An Epic Game Changer?
Epic Games has launched its new loyalty program, Epic Rewards, offering users the ability to earn 5% back in rewards on every eligible purchase made on the Epic...
Lucky Loyalty Effect
The Lucky Loyalty Effect is a cognitive bias that tells us that loyal customers believe that are more likely to win random promotions run by a program because they...
The Kogan Money credit card – are the rewards for Kogan or the member?
Kogan is an Australian-based online retailer founded in 2006 by Ruslan Kogan. The company started as an online retailer of consumer electronics and has since...
Would customers like subscription loyalty programs for their lunch or dinner?
Subscription programs are one of the most effective loyalty strategies available to businesses today. The basis of a subscription program is simple: customers pay...
Navigating Nordic Loyalty Programs
Loyalty programs have gained widespread popularity across the globe in recent years among businesses, and the Nordic region is no exception to this trend. Many...
Is there anything loyalty programs can’t do?
The ultimate question As the leaders in loyalty consulting, we often throw this question out rhetorically. We ask it when we come across an interesting loyalty...
The key steps Victorian Racing Club took to improve their rewards program
I often get asked about where to start on improving an existing rewards program and the Victorian Racing Club (VRC) is a notable example of how to do this. As a...
AO ArtBall: A Game Changer for Web3 Membership Programs
Written by Hunter Murray and Scott Harrison The Australian Open (AO) is one of the four Grand Slam tennis tournaments and is held annually in...
Want deeper member engagement? Implement surprise and delight initiatives into your loyalty program.
Customer delight is a powerful technique for driving deeper member engagement. Psychological studies suggest that when a customer’s expectations are met, they will be satisfied and when a customer’s expectations are exceeded, they will be slightly more satisfied, but when a customer is unexpectedly delighted (commonly referred to as ‘surprise and delight’ in the loyalty industry) their satisfaction levels will be substantial.
Are loyalty programs Halal?
In recent years, loyalty programs have become increasingly popular among businesses as a means to reward and retain customers. However, for those practising Islam,...