Loyalty programs are an increasingly popular way for brands and organisations to engage, stimulate behaviours and drive loyalty. However, not all loyalty programs...
All the loyalty insights from our expert team.
Pros and Cons of Loyalty Programs
Loyalty consultants know that when it comes to developing an effective loyalty program strategy, brands need to be aware of both the pros and cons of loyalty...
The Beard Club Rewards: A reward program well kempt or in need of a trim?
The Beard Club (not to be confused with the Australian “The Beard Club”) is an American & Canadian premium beard care online retailer company that offers a...
My 7-Eleven: Want to know how to pump up your savings?
7-Eleven Australia is a convenience store chain that operates in Australia. It is a subsidiary of the Japanese company Seven & I Holdings Co., which is the...
AI trends in loyalty
Artificial intelligence. Information concept. 3D render Artificial intelligence (AI) is the hot topic of 2023 and is increasingly becoming a more popular tool for...
AA Smartfuel – Beating the price of fuel
The New Zealand Automotive Association (AA) was founded in 1903 as a small group of motoring enthusiasts in Auckland. Fast forward over a century and they boast...
Save on a good night’s sleep with Sheridan Rewards
Sheridan Rewards is a loyalty program offered by Sheridan, a well-known Australian retailer of premium bed linen, towels, and home accessories. The program is...
Have you been invited to join TikTok Rewards?
I, like trillions of others looking for easy entertainment, reached peak TikTok substance abuse during the first Pandemic. TikTok are now turbocharging our drug...
Law firms and loyalty programs: LegalVision case study
Firming up the client experience My wife holds a law degree and specialises in international legal recruitment. What this means (other than the fact that I cannot...
Puff, Puff, Points: Do You Really Need a Dispensary Loyalty Program for Stoners?
Can you be rewarded for getting high? Apparently so! There are a growing number of cannabis dispensary loyalty programs developing across the United States as the...
Country Road & Trenery Rewards: Is it on the right path?
Country Road began in 1974 as a single store in Hawthorn, Victoria. Over the years, the brand has grown into one of the most recognised clothing retailers in...
Mad Mex: Skip the queue…and wait longer than everyone else?
Online food ordering is a rapidly growing industry, with a wide range of companies offering services to consumers around the world. Many traditional restaurants...