I often get asked about where to start on improving an existing rewards program and the Victorian Racing Club (VRC) is a notable example of how to do this. As a...
All the loyalty insights from our expert team.
AO ArtBall: A Game Changer for Web3 Membership Programs
Written by Hunter Murray and Scott Harrison The Australian Open (AO) is one of the four Grand Slam tennis tournaments and is held annually in...
Want deeper member engagement? Implement surprise and delight initiatives into your loyalty program.
Customer delight is a powerful technique for driving deeper member engagement. Psychological studies suggest that when a customer’s expectations are met, they will be satisfied and when a customer’s expectations are exceeded, they will be slightly more satisfied, but when a customer is unexpectedly delighted (commonly referred to as ‘surprise and delight’ in the loyalty industry) their satisfaction levels will be substantial.
Are loyalty programs Halal?
In recent years, loyalty programs have become increasingly popular among businesses as a means to reward and retain customers. However, for those practising Islam,...
The Benefits of Sustainability and Loyalty in Business
In today's business landscape, sustainability and customer loyalty have become critical components of a company's success. As a result, various businesses are...
A New Chapter for Loyalty: Barnes & Noble’s Reinvented Loyalty Program
Barnes & Noble is a retail bookseller in the United States, founded in 1886. The company is the largest retail bookseller in the country, with approximately...
Discover the most popular global shopping mall loyalty programs
In today's competitive retail landscape, shopping malls are turning towards loyalty programs to attract and retain customers. These programs come in various shapes...
Dallas Cowboys United: Could they improve their game plan to reward engagement?
The Dallas Cowboys are a professional American football team based in the Dallas–Fort Worth metroplex. The Cowboys compete in the National Football League (NFL) as...
Swarovski Crystal Society – a shining for future member needs
Swarovski is an Austrian jewellery company which originated in 1895 and has since offered glamourous signature crystal jewellery across the world. Swarovski has...
Are Badges the New Tiers? A Look at the Future of Loyalty Programs
Loyalty & Reward Co have been in deep debate around whether badges can be a more motivating and less risky than tiers as a loyalty program structure. I'm team...
CoinBridge by Nayax: Revolutionising the loyalty industry by blending seamless payments with loyalty rewards
The Convergence of Payments and Loyalty As the loyalty landscape evolves, a new industry vertical is being created; the convergence of payments and loyalty...
lululemon Membership: Worth the sweat?
The warm-up For over twenty years, lululemon has been providing premium activewear to consumers after athleisure apparel. Lululemon was founded in 1998 as a...