The Caribbean, with its stunning beaches, vibrant culture, and warm hospitality, is a region known for its allure and charm. However, despite its rich cultural...
All the loyalty insights from our expert team.
The psychology behind loyalty programs – Part 1
One of the most fascinating aspects of loyalty is consumer psychology and how this is built into the design of loyalty programs. Feldman stated, ‘The real...
Hugo Boss Experience: Providing benefits with style
Hugo Boss is a renowned fashion brand that offers premium clothing and accessories for both men and women. The brand is known for its high-quality products,...
Are paid loyalty programs sustainable?: Outrage over changes to Woolworths Everyday Rewards program
Recently, Woolworths announced changes to their relatively new Everyday Extras program. A paid subscription layered atop the already popular Everyday Rewards...
Dressing Down ‘Cheeky Rewards’ by Bras N Things
In the world of lingerie, finding the perfect fit and style can be an exhausting experience. However, what could make it more enticing is a loyalty program that...
Shping: A Cautionary Tale About the Importance of UX
Founded in 2017, Shping has developed a mobile app designed to help shoppers make better decisions and reward them for their engagement. With over 330,000 app...
Elevate Your Travel Experience with the New JetBlue Loyalty Program: Discover New Perks and Benefits
In an exciting move, JetBlue has revamped its Loyalty program strategy offering more choices, flexibility and additional perks for their loyal flyers. JetBlue’s...
Creating Effective Loyalty Programs: The Role of Loyalty Consultants
Building customer loyalty is a vital component of business strategy for most companies, especially major brands. One of the effective ways to foster customer...
Exploring Loyalty Program Best Practices through the “Pepsi Stuff” Controversy
I recently binge-watched the Netflix series "Pepsi, Where is My Jet?". A show that takes us back to the ’90s when Pepsi launched an ad campaign to promote a points...
Epic Rewards: An Epic Game Changer?
Epic Games has launched its new loyalty program, Epic Rewards, offering users the ability to earn 5% back in rewards on every eligible purchase made on the Epic...
Lucky Loyalty Effect
The Lucky Loyalty Effect is a cognitive bias that tells us that loyal customers believe that are more likely to win random promotions run by a program because they...
The Kogan Money credit card – are the rewards for Kogan or the member?
Kogan is an Australian-based online retailer founded in 2006 by Ruslan Kogan. The company started as an online retailer of consumer electronics and has since...