In today's competitive retail landscape, shopping malls are turning towards loyalty programs to attract and retain customers. These programs come in various shapes...
All the loyalty insights from our expert team.
Dallas Cowboys United: Could they improve their game plan to reward engagement?
The Dallas Cowboys are a professional American football team based in the Dallas–Fort Worth metroplex. The Cowboys compete in the National Football League (NFL) as...
Swarovski Crystal Society – a shining for future member needs
Swarovski is an Austrian jewellery company which originated in 1895 and has since offered glamourous signature crystal jewellery across the world. Swarovski has...
Are Badges the New Tiers? A Look at the Future of Loyalty Programs
Loyalty & Reward Co have been in deep debate around whether badges can be a more motivating and less risky than tiers as a loyalty program structure. I'm team...
CoinBridge by Nayax: Revolutionising the loyalty industry by blending seamless payments with loyalty rewards
The Convergence of Payments and Loyalty As the loyalty landscape evolves, a new industry vertical is being created; the convergence of payments and loyalty...
Great Rewards Program or Great Customer Service – What works best?
Freedom is a major furniture and homewares retail chain with 58 stores across Australia and New Zealand. The first Australian store opened in...
Shangri-La: The Successful Paradise of Hotel Loyalty Programs
Shangri-La Hotels and Resorts is a luxury hotel group with over 100 properties located in 78 destinations across the world in Asia, the Middle East, Europe, North...
14 Tipos de Recompensas en Programas de Fidelización
Este artículo es una adaptación del libro en inglés "Loyalty Programs: The Complete Guide". Las recompensas juegan un papel crítico en el compromiso de los...
Tesla’s Supercharged Loyalty Program and Market-Leading Referral Strategy: The Return of the Referral Program
As of April 2023, Tesla's referral program is back and offering customers the opportunity to earn credits for referring new customers to Tesla.
Budget program? Or the right rewards solution for Budget Direct members?
Budget Direct began in 2000 and is an insurance brand of Auto & General, headquartered in Brisbane, Australia. Their insurance products cover; car, home,...
What is bravery? Devaluing your loyalty program by 80% in a market downturn.
The bad news, however, is that members will go from earning the equivalent of a 10% reward on their stays, to earning the equivalent of 2% back on their stays, which represents a massive 80% devaluation.
Engage to Retain: Loyalty Program Design for Fan Engagement vs. Consumer Engagement
Loyalty programs are an increasingly popular way for brands and organisations to engage, stimulate behaviours and drive loyalty. However, not all loyalty programs...