Adaptcion: originalmente publicado en inglés Este diseño en un programa de lealtad busca generar sentimientos positivos y fortalecer la relación con los clientes...
All the loyalty insights from our expert team.
Bike retailer loyalty programs: 99 Bikes and Club 99 membership review
Saddle time 99 Bikes are Australia’s largest bike retailer with the vision of being “the world’s most approachable bike shop”. The company opened their first shop...
Loyalty Frameworks: Loyalty Currencies
This guide is all about Loyalty Program Currencies, what they are, how they work and the different types of currencies which companies use to reward transactional...
Unlocking Sports Fan Engagement: The South Sydney Rabbitohs’ Innovative Membership Strategy
Maintaining engagement between fans and their favourite sports team is an important aspect of building a loyal fan base. The South Sydney Rabbitohs are one sports...
Loyalty in the Middle East and Africa is heating up
Loyalty programs in the MEA region have evolved significantly over the years, from basic points systems to sophisticated and personalised customer experiences.
Loyalty Frameworks: Discounts
Discounts are used extensively in loyalty and member engagement programs by providing members with offers which are not accessible to non-members (exclusivity). In...
Diseño de Programa de Lealtad: Beneficios para Miembros
Adaptcion: originalmente publicado en inglés Hay más de una manera de diseñar un programa y lograr los objetivos de lealtad del consumidor de una empresa. Las...
Be rewarded for being a sports fan with Socios.com
Socios.com is a blockchain backed platform based in Malta which allows fans to engage with their favourite sports teams in a variety of ways. Describing themselves...
Loyalty Frameworks: Gamification
No one likes folding washing, buying groceries, or cleaning the house. Unfortunately, as adults, these are tasks that need to be completed. What can help though is...
The six stages of a best practice member lifecycle strategy
A member lifecycle strategy (MLM) is critical to the success of a loyalty program, but it’s where we see most companies fail. This article showcases the six stages...
Loyalty Framework: Member Benefits
There is more than one way to design a program and achieve a company’s loyalty objectives. Brands can follow a single design, or combine elements from a number of...
The Secret to Loyalty? Make Customers Feel Like They Belong
Introduction If you are seeking to build customer loyalty, it is important to understand that belonging is not just a feeling. It is an instinctive need that...