The MGM Grand – the famous fluorescent green building in Las Vegas that has been host to countless major entertainment events over the years. Think shows from The...
All the loyalty insights from our expert team.
BYJU’s Future School master the art of learning gamification
You may have seen the ads on LinkedIn promoting coding classes for kids from BYJU’s Future School. With my kids obsessed by video games and stuck in lockdown in...
Bonds & Me: Reviving member engagement.
The Bonds & Me loyalty program has recently undergone an exciting makeover, claiming to offer new ways to reward its members every time they shop with Bonds....
MyFit Rewards: Benefits for Budget-Conscious Families
I still remember going into Athlete’s Foot as a kid at the beginning of the year to get my school and sport shoe combo. Undoubtedly my previous pairs were in...
Forever You – A lesson to retailers on what not to do.
Forever New excels at offering women sophisticated, graceful, and fashion-forward clothing. Unfortunately, this same sophistication does not quite extend to...
Referral strategies you should know about
Referral strategies you should know about Referral programs should form part of your overall loyalty strategy, to ensure you’re making the most of your most...
Reebok UNLOCKED – Loyalty engagement done right
The must-have footwear fashion item for many young adults of the 21st century has evolved from the tall stiletto or custom leather shoe to the common...
A ‘Genius’ program from Booking.com: The Genius idea that changed it all
As my list of “places to visit once lockdown is over” extends, so does my curiosity about how to get there, where to stay, and what to do – and how to save or earn...
Being fully vaccinated is the new exclusive membership status and the vaccination certificate is your membership card. Change my mind.
We’ve seen loyalty programs gain more and more traction throughout COVID-19, because brands have had to adjust to running their operations differently and require...
Dusk Rewards: Is it worth it? Sniffing out the truth.
Candles are the perfect gift for every occasion, and are also a great way to de-stress, relax and set the mood. Being so universally enjoyable, one would naturally...
Boston Red Sox: The huge loyalty opportunity in sports
When you talk about famous global sports teams, the Boston Red Sox are in the conversation. The team that plays at the renowned Fenway Park in Boston,...
Bakers Delight Dough Getters: All buns glazing for this program, knead I say more
It may come as a disappoint to some that during the Covid period Bakers Delight have removed their famous tasting boxes from the counter. As many regulars to...