HOYTS Rewards are running a very innovative competition for the latest Star Wars movie Rogue One. The competition is open to HOYTS Rewards members only, and offers...
All the loyalty insights from our expert team.
Everything we know about Upsell technique we learnt from Sepia Restaurant.
Last week Loyalty & Reward Co was privileged to enjoy lunch at Sepia in Sydney, a top-end, highly-awarded restaurant that local foodies simply rave about. When...
We Raise A Glass To Naked Wines’ Member Engagement Strategy. It’s First Class.
Loyalty & Reward Co recently had the pleasure of purchasing a case of reds from Naked Wines. We were especially impressed by pretty-much everything about them,...
Macquarie Bank just gamified banking, and it’s actually pretty cool.
Loyalty & Reward Co received an email this morning inviting us to join Macquarie Bank’s Brainsourcing beta group. Their tagline is ‘Pledge your brain and be...
Loyalty Points which don’t expire. Coming soon.
A grassroots campaign led by Canadian MP Arthur Potts aims to push a bill through the Canadian Parliament which would prevent loyalty programs from expiring a...
flybuys offers FREE Velocity Gold status
As part of the new and exciting partnership with Velocity Frequent Flyer, flybuys is sending out invitations to certain members inviting them to Explore Gold with...
Toys “R” Us VIP Club loyalty program: It’s crude, but it delivers value.
My children loves toys in the same way a drowning man loves oxygen. In the morning, toys, during the day, toys, in the evening, toys, and they dream of toys all...
Facebook’s amateurish gamification play ‘a huge waste of our time’
Way back in the day, loyalty theory held that if you rewarded someone for...
Tim Cahill shares another of his passions: Careerbox
Last week I had the opportunity to meet with Tim Cahill, Australia’s greatest ever football player and a living legend, to talk about another of his passions;...
Velocity & flybuys jump into bed together
Months after Qantas Loyalty and Woolworths announced Woolworths Rewards members can earn Qantas Points again, flybuys and Velocity have jumped into bed. When...
Would You Surrender Your Personal Information For A $1 Coffee Discount?
A Loyalty & Reward Co staff member received a marketing flyer from a street promoter at World Square yesterday. It contained an offer for a $2 coffee from The...
BP Points Burn Likely To Be Turbo-Charging Velocity
While Velocity Frequent Flyer is remaining tight-lipped on how frequently points burn at BP's across Australia is being accessed by its members, a recent report by...