Have you always wondered where King Kong’s home is actually located? While the archaeologists who first discovered Skull Island have tried to keep its location...
All the loyalty insights from our expert team.
Oporto’s Loyalty Fail: Lazy member profiling in the age of big data
As a loyalty management consultant I join every loyalty program I can to study the design, the lifecycle marketing approach, and the value provided. It is always a...
The Tailor’s Co: Buying suits in the digital age is a true delight
Despite all this Millennial-led talk of ditching suits for jeans and t-shirts in the office, here at Loyalty & Reward Co we continue to love wearing...
EasyFuel: a new loyalty coalition program taking on Qantas, Velocity & flybuys
Small-to-medium enterprises (SME’s) often struggle to run a loyalty program which returns value, the essential ingredient for meaningful member engagement. Even if...
Spotify Use Anti-Delight To Drive Customer Engagement
As engagement aficionados’, Loyalty & Reward Co spend countless hours obsessing about customer delight and the role it can play in driving affinity with a...
Qantas Relaunches Aquire As Qantas Business Rewards
Qantas Loyalty has today relaunched their B2B Aquire program as Qantas Business Rewards. Launched in 2013, Aquire has already undergone a number of changes,...
HOYTS Rewards seeks Star Wars Biggest Fan
HOYTS Rewards are running a very innovative competition for the latest Star Wars movie Rogue One. The competition is open to HOYTS Rewards members only, and offers...
Everything we know about Upsell technique we learnt from Sepia Restaurant.
Last week Loyalty & Reward Co was privileged to enjoy lunch at Sepia in Sydney, a top-end, highly-awarded restaurant that local foodies simply rave about. When...
We Raise A Glass To Naked Wines’ Member Engagement Strategy. It’s First Class.
Loyalty & Reward Co recently had the pleasure of purchasing a case of reds from Naked Wines. We were especially impressed by pretty-much everything about them,...
Macquarie Bank just gamified banking, and it’s actually pretty cool.
Loyalty & Reward Co received an email this morning inviting us to join Macquarie Bank’s Brainsourcing beta group. Their tagline is ‘Pledge your brain and be...
Loyalty Points which don’t expire. Coming soon.
A grassroots campaign led by Canadian MP Arthur Potts aims to push a bill through the Canadian Parliament which would prevent loyalty programs from expiring a...
flybuys offers FREE Velocity Gold status
As part of the new and exciting partnership with Velocity Frequent Flyer, flybuys is sending out invitations to certain members inviting them to Explore Gold with...