Effective loyalty programs leverage gamification and games As loyalty consultants, we know most modern and successful loyalty programs incorporate both...
All the loyalty insights from our expert team.
Games
Take a look inside the ‘PlayStation Stars’ loyalty program
Towards the end of 2022, PlayStation debuted a new loyalty program ‘PlayStation Stars’ incorporating points, digital collectibles and rewards to draw in the...
Loyalty Frameworks: Gamification
No one likes folding washing, buying groceries, or cleaning the house. Unfortunately, as adults, these are tasks that need to be completed. What can help though is...
Timezone Rewards: The arcade game giant and their “Tierway to Heaven”
Press Start to Begin Timezone is an amusement arcade chain with a focus on family fun. The company was founded in Perth, Australia in 1978 and is now additionally...
Games and Loyalty Programs: Building Brand Loyalty through Play
Video games are mainstream, and smartphones and technological advancements have significantly reduced the cost and execution for companies looking to take...
THE ROLAND GARROS GAME, SEAT & MATCH MEMBERSHIP
Thousands of tennis fans travel every year to tournaments to witness the best players in the world take to the court. The action, the drama and the incredible...
The Metaverse is coming? According to kids, it’s already here.
ERIK the skeleton is an eleven-year-old Australian YouTuber. He specialises in stop motion animation and is an avid gamer. I recently interviewed Erik about the...
Marvel Insider: A SUPER loyalty program. Here’s why.
Marvel superheroes and comic books are a much-loved part of popular culture, contributing billions of dollars’ worth in collectible action figures and movies every...
LEGO Super Mario; a brilliant model for loyalty program stimulation.
Super Mario, one of the big names of 1980’s video games, has made a huge resurgence in recent years thanks to Nintendo offering new games exclusively and LEGO...
This year’s 100 Days of Summer is a real BWS bummer
BWS are really feeling the heat after launching a 100 Days of Summer campaign that falls short of the previous year. Every year, the 100 Days of Summer campaign...
The Rise of White Label Gaming Platforms with Gamify
Gaining the attention of consumers has become increasingly difficult. Over time, many of the initiatives that brands once campaigned to excite us have set a...
12 top customer loyalty trends for 2021 and beyond
Loyalty programs, when designed and executed correctly, can work to generate increased visits, spend, brand affinity, advocacy, retention and market share. For...