Geolocation tracking is an increasingly popular technology in loyalty. Loyalty programs use it to give members location-specific information and offers. So, what...
All the loyalty insights from our expert team.
Loyalty Technology
Why use Third Party Aggregators for your Member Benefits Program?
With member benefits programs increasing in prevalence and popularity (where loyalty programs provide third-party offers to their members such as discount movie...
Digital wallets, payments and convergence in loyalty
Loyalty programs can introduce payments and digital wallet capabilities via app solutions which allow members to hold everything in a single place (convergence)....
Your Artificial Intelligence and Machine Learning Loyalty Use Case Toolkit
Loyalty programs are data collection machines. Across the globe, many companies are already experimenting or heavily using either machine learning or artificial...
Receipt Scanning in Loyalty Programs
Receipt scanning is a form of loyalty technology where a member is able to take a photo of their receipt via their smartphone, which they can upload to receive...
Card Linking and Bank Account-Linking in Loyalty Programs
Brands are increasingly considering the adoption of card-linking and bank account-linking to supplement their loyalty program proposition for customers. Banks,...
A new breed of affiliate marketing platforms, loyalty and cashback rewards
Affiliate marketing refers to an advertising model where third parties (affiliates) promote or sell another company’s products. Here, advertisers reward affiliates...
Frequent Flyers deserve less turbulence for their loyalty
International travel only recently resumed for Australians. Some of the friction points of travel may have been forgotten for a time during the Covid19 pandemic,...
A cryptocurrency that can provide electricity. The implications for loyalty programs in the future.
Is Crypto collapsing? Over the last month the web has been exploding with prophecies of a crypto market collapse. Bitcoin, the world’s largest cryptocurrency, fell...
THE ROLAND GARROS GAME, SEAT & MATCH MEMBERSHIP
Thousands of tennis fans travel every year to tournaments to witness the best players in the world take to the court. The action, the drama and the incredible...
A global recession is coming. Is your loyalty program ready?
Recession is coming There are plenty of concerning financial and economic statistics out there which assign a high probability that the world is headed for...
Westfield Direct: Bringing the shopping centre to your doorstep
Westfield Australia may have just established a new standard for retail convenience, now offering to connect customers with not only their favourite retailers but...