Editor’s note, April 2026: This article was first published in January 2023 and reviews the Petco Vital Care loyalty program at the time of launch. Since then,...
All the loyalty insights from our expert team.
Subscription Programs
lululemon Membership: Worth the sweat?
Editor’s note: This article was first published in 2023. The original post appears below, followed by an update on how lululemon’s loyalty strategy has evolved...
Loyalty Program Trends of 2024
Loyalty programs have become a crucial element of the customer experience, and in 2023, numerous emerging trends transformed the loyalty landscape. This blog will...
Would customers like subscription loyalty programs for their lunch or dinner?
Subscription programs are one of the most effective loyalty strategies available to businesses today. The basis of a subscription program is simple: customers pay...
A New Chapter for Loyalty: Barnes & Noble’s Reinvented Loyalty Program
Barnes & Noble is a retail bookseller in the United States, founded in 1886. The company is the largest retail bookseller in the country, with approximately...
Swarovski Crystal Society – a shining for future member needs
Swarovski is an Austrian jewellery company which originated in 1895 and has since offered glamourous signature crystal jewellery across the world. Swarovski has...
Law firms and loyalty programs: LegalVision case study
Firming up the client experience My wife holds a law degree and specialises in international legal recruitment. What this means (other than the fact that I cannot...
Letterboxd: Does personalisation drive loyalty?
Letterboxd is a social discovery platform for film fans. Their members keep a diary of films they watch, add ratings and reviews, curate film lists, and share all...
Do subscription streaming services need a loyalty program?
The question about whether subscription streaming services could benefit from a loyalty program pops into my head daily (yes, I'm a loser). I’m constantly asking...
Opal+: Is it on track, or will it derail?
NSW Government has announced their commitment to invest $568 million to upgrade the Opal card system, which they say will make using transport right across the...
Loyalty Psychology Series: Sunk cost effect
Why are we likely to continue something we've invested time, money or effort in, even if it would be rational to give it up? Because of the sunk cost effect, which...
An overview of paid-subscription loyalty programs
Subscription programs (also known as paid-membership or premium loyalty programs) can be witnessed across a multitude of industries particularly travel and retail....