Editor’s note, April 2026: This article was first published in January 2023 and reviews the Petco Vital Care loyalty program at the time of launch. Since then,...
All the loyalty insights from our expert team.
David Schneider
lululemon Membership: Worth the sweat?
Editor’s note: This article was first published in 2023. The original post appears below, followed by an update on how lululemon’s loyalty strategy has evolved...
Subscription Fatigue Is Real. Can Loyalty Be the Antidote?
The subscription economy is booming. Consumer patience is not. Here's what brands need to consider before layering loyalty and subscriptions together. On paper,...
Do Loyalty Programs Work? Just ask Domino’s Pizza
In the quick service restaurant (QSR) industry, having a loyalty program strategy is often seen as a hygiene factor. Something that needs to be in place just to be...
How to give your loyalty program a unique edge
Why does your loyalty program need a unique edge? The need for a unique edge in your loyalty program strategy has never been greater. In the US, consumers are...
Get out there and explore Kathmandu’s new Out There Rewards
When you have reached the summit, keep climbing Kathmandu was founded in 1987 in Christchurch, New Zealand. The company specialises in outdoor and travel apparel,...
How games can boost your loyalty program
Effective loyalty programs leverage gamification and games As loyalty consultants, we know most modern and successful loyalty programs incorporate both...
Is there anything loyalty programs can’t do?
The ultimate question As the leaders in loyalty consulting, we often throw this question out rhetorically. We ask it when we come across an interesting loyalty...
Law firms and loyalty programs: LegalVision case study
Firming up the client experience My wife holds a law degree and specialises in international legal recruitment. What this means (other than the fact that I cannot...
Bike retailer loyalty programs: 99 Bikes and Club 99 membership review
Saddle time 99 Bikes are Australia’s largest bike retailer with the vision of being “the world’s most approachable bike shop”. The company opened their first shop...
Shoes & Sox: A footwear loyalty program that simply stinks
Let’s take a step back Kids go through shoes fast. Whether it is from how quickly they grow or how quickly they destroy them, at some point a parent or relative...
Gaming arcades loyalty programs: Timezone Rewards and their “Tierway to Heaven”
Press Start to Begin Timezone is an amusement arcade chain with a focus on family fun. The company was founded in Perth, Australia in 1978 and is now additionally...