Spotify is one of the largest music streaming service providers in the world. Born in Stockholm, Sweden, Spotify changed the music streaming game through a...
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Loyalty Program Reviews
Trafalgar VIT: A Missed Trip on Valued Rewards
With COVID-19 vaccines rolling in and international borders opening, travel is the one thing on everyone’s mind. After being starved of travel for over two years,...
e.l.f. Cosmetics: A lesson on building engagement
e.l.f. Cosmetics offers a lesson in engagement through their loyalty program the e.l.f. Beauty Squad. The cosmetic brand continues to find more ways to stimulate...
Treasury Wine Estates: Luxury Wine Vault
Treasury Wine Estates (TWE) is one of the largest wine companies in the world. With a portfolio of brands including Penfolds, Beringer, Wolf Blass, Matua and...
CrunchTime Active Rewards: New tech, cash, and a sprinkle of loyalty psychology
Crunch Fitness is a US-based gym franchisee operating over 400 gym centres across the US, Canada, Spain, Costa Rica, Portugal, and Australia. The brand is popular...
Fabletics: How much would you pay for a membership?
Fabletics is a lifestyle brand that brings fashion and accessibility to customers through their fitness, loungewear and swimwear collections for men and women. The...
Target Shop+: Execution is critical to loyalty program success
Target is one of Australia’s most recognised department stores and offers affordably priced products across multiple categories including clothing, beauty,...
Levi’s Loyalty Around the World
Levi’s is an American clothing brand that has been around since the 19th Century. The creator of blue jeans, Levi’s has become part of the vocabulary for the...
Barnes & Noble Membership Loyalty Program
Every time a customer checks out at Barnes & Noble, they are asked if they are a member of the B&N membership program. If they are, they automatically...
Afterpay Day Sale: What are the Real Benefits?
The Afterpay Day Sale was on last week! Between the seventeenth and twentieth of March, Afterpay users were treated to slashed prices, competitions, and exclusive...
The Nordy Club: Inside Nordstrom’s thriving program
For a while now I have felt disappointed by Australian fashion retailers and their unengaging member experience. From lack of selection and sales support to many,...
Beem Rewards: More value in Gen Z’s app of choice
I’ve been using the Beem It app for a while now. Their referral program got me. $5 straight into my bank account when I referred a friend to the app. The reward no...