Cars are expensive and maintaining a car can be even more so. Supercheap are a chain of retail stores that specialise in automotive parts and accessories. They...
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Loyalty Program Reviews
Tesla’s Referral Program: Advocacy vs. Advertising
You can always spot a Tesla on the road. The design is impeccable. Quality finishes, smooth lines, some even with (almost Batmobile-like) doors that open upwards,...
The Inside Scoop: Is Ben & Jerry’s Loyalty Program Worth It?
Ben & Jerry’s have come a long way since their humble beginnings, from starting in a renovated gas station in Vermont to becoming a worldwide phenomenon that...
THE H.O.G. LOYALTY PROGRAM – STAYING TRUE TO ITS MEMBERS
I never had a Harley Davidson and never wanted one. Still, I was giving them my money and had some allegiance to the brand. Not that I don’t like Harleys (the Road...
Barbie Signature Membership: From Enduring Icon To Loyalty Trail-Blazer
Barbara Millicent Roberts, better known as Barbie, was debuted in 1959 by southern Californian toy company Mattel, Inc. The doll was inspired and modelled on the...
The Key Rewards: Are coalition programs the future of retail?
Retail is possibly the most saturated industry in the world with new brands and products sprawling out of every corner on a daily basis. This makes it particularly...
Adairs Linen Lovers: Almost no downside, but just how much do you love linen?
Like many of my millennial and Gen Z counterparts, a good aesthetic shot of a professionally styled interior takes up a good chunk of my Instagram feed. The idea...
El Corte Ingles UK Travelers program, does it make ‘the cut’?
El Corte Inglés is Spain’s only department store chain and one of the biggest department store groups in Europe. Encompassing the largest collection of designers...
MyLenovo Rewards: the new kid on the block
MyLenovo Rewards just launched last week in Australia offering $10 instantly in reward points for joining. In addition, you get 2.55% back in points for every...
How Orangetheory Fitness Generate Member Loyalty
The “fit and healthy” trend has forced the fitness industry to rethink their model. Instead of individuals being told they need to keep fit and healthy (and...
H&M membership program: Not the worst, but needs work
H&M is highly popular for their on-trend, affordable range of clothing across all categories. I only recently learned of their loyalty program, however, after...
Tea Drop Rewards: A well brewed loyal-tea program
According to legend, tea was first discovered in 2737 BC when the second emperor of China, Shen Nong, a renowned herbalist, found that a leaf from a nearby bush...