Back in August, Loyalty & Reward Co wrote about Google’s Reward Program; Local Guides In summary, members earn points for posting business reviews, rating,...
All the loyalty insights from our expert team.
Loyalty Program Reviews
OMG. St George bank just delighted me with a loyalty reward!
Australian banks aren’t known for their generosity of spirit, despite achieving record multi-billion dollar profits year after year. In misery and apathy...
Opal Card Rewards has launched . . .
. . . or at least it should. Can Transport For NSW not see the potential gold-mine they’re sitting on? For those who don’t know, Opal Card is a payment card for...
Woolworths Marvel Super Discs provide a loyalty lesson to Woolworths Rewards
Loyalty & Reward Co have been ardent observers of Woolworths Rewards ever since the tie-up with Qantas Frequent Flyer back in 2009 (with their predecessor...
The Age Of Lazy Tastes Delicious
At some stage one reaches a certain age when the act of ‘thinking’ is far too exhausting and complicated to bother about. In the olden days this was a problem,...
Oporto’s Loyalty Fail: Lazy member profiling in the age of big data
As a loyalty management consultant I join every loyalty program I can to study the design, the lifecycle marketing approach, and the value provided. It is always a...
The Tailor’s Co: Buying suits in the digital age is a true delight
Despite all this Millennial-led talk of ditching suits for jeans and t-shirts in the office, here at Loyalty & Reward Co we continue to love wearing...
EasyFuel: a new loyalty coalition program taking on Qantas, Velocity & flybuys
Small-to-medium enterprises (SME’s) often struggle to run a loyalty program which returns value, the essential ingredient for meaningful member engagement. Even if...
Spotify Use Anti-Delight To Drive Customer Engagement
As engagement aficionados’, Loyalty & Reward Co spend countless hours obsessing about customer delight and the role it can play in driving affinity with a...
Qantas Relaunches Aquire As Qantas Business Rewards
Qantas Loyalty has today relaunched their B2B Aquire program as Qantas Business Rewards. Launched in 2013, Aquire has already undergone a number of changes,...
HOYTS Rewards seeks Star Wars Biggest Fan
HOYTS Rewards are running a very innovative competition for the latest Star Wars movie Rogue One. The competition is open to HOYTS Rewards members only, and offers...
Everything we know about Upsell technique we learnt from Sepia Restaurant.
Last week Loyalty & Reward Co was privileged to enjoy lunch at Sepia in Sydney, a top-end, highly-awarded restaurant that local foodies simply rave about. When...