Barnes & Noble is a retail bookseller in the United States, founded in 1886. The company is the largest retail bookseller in the country, with approximately...
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Loyalty Program Reviews
Dallas Cowboys United: Could they improve their game plan to reward engagement?
The Dallas Cowboys are a professional American football team based in the Dallas–Fort Worth metroplex. The Cowboys compete in the National Football League (NFL) as...
Swarovski Crystal Society – a shining for future member needs
Swarovski is an Austrian jewellery company which originated in 1895 and has since offered glamourous signature crystal jewellery across the world. Swarovski has...
Great Rewards Program or Great Customer Service – What works best?
Freedom is a major furniture and homewares retail chain with 58 stores across Australia and New Zealand. The first Australian store opened in...
Shangri-La: The Successful Paradise of Hotel Loyalty Programs
Shangri-La Hotels and Resorts is a luxury hotel group with over 100 properties located in 78 destinations across the world in Asia, the Middle East, Europe, North...
Tesla’s Supercharged Loyalty Program and Market-Leading Referral Strategy: The Return of the Referral Program
As of April 2023, Tesla’s referral program is back and offering customers the opportunity to earn credits for referring new customers to Tesla.
Budget program? Or the right rewards solution for Budget Direct members?
Budget Direct began in 2000 and is an insurance brand of Auto & General, headquartered in Brisbane, Australia. Their insurance products cover; car, home,...
The Beard Club Rewards: A reward program well kempt or in need of a trim?
The Beard Club (not to be confused with the Australian “The Beard Club”) is an American & Canadian premium beard care online retailer company that offers a...
My 7-Eleven: Want to know how to pump up your savings?
7-Eleven Australia is a convenience store chain that operates in Australia. It is a subsidiary of the Japanese company Seven & I Holdings Co., which is the...
AA Smartfuel – Beating the price of fuel
The New Zealand Automotive Association (AA) was founded in 1903 as a small group of motoring enthusiasts in Auckland. Fast forward over a century and they boast...
Save on a good night’s sleep with Sheridan Rewards
Sheridan Rewards is a loyalty program offered by Sheridan, a well-known Australian retailer of premium bed linen, towels, and home accessories. The program is...
Law firms and loyalty programs: LegalVision case study
Firming up the client experience My wife holds a law degree and specialises in international legal recruitment. What this means (other than the fact that I cannot...