As engagement aficionados’, Loyalty & Reward Co spend countless hours obsessing about customer delight and the role it can play in driving affinity with a...
All the loyalty insights from our expert team.
Qantas Relaunches Aquire As Qantas Business Rewards
Qantas Loyalty has today relaunched their B2B Aquire program as Qantas Business Rewards. Launched in 2013, Aquire has already undergone a number of changes,...
HOYTS Rewards seeks Star Wars Biggest Fan
HOYTS Rewards are running a very innovative competition for the latest Star Wars movie Rogue One. The competition is open to HOYTS Rewards members only, and offers...
Introducing ‘make’: our new Start-Up which helps talented artists generate a sustainable income
Life as an artist is getting harder. Across the world government funding for the arts has been cut substantially since the GFC to offset deficit blow-outs brought...
Everything we know about Upsell technique we learnt from Sepia Restaurant.
Last week Loyalty & Reward Co was privileged to enjoy lunch at Sepia in Sydney, a top-end, highly-awarded restaurant that local foodies simply rave about. When...
We Raise A Glass To Naked Wines’ Member Engagement Strategy. It’s First Class.
Loyalty & Reward Co recently had the pleasure of purchasing a case of reds from Naked Wines. We were especially impressed by pretty-much everything about them,...
Macquarie Bank just gamified banking, and it’s actually pretty cool.
Loyalty & Reward Co received an email this morning inviting us to join Macquarie Bank’s Brainsourcing beta group. Their tagline is ‘Pledge your brain and be...
Loyalty Points which don’t expire. Coming soon.
A grassroots campaign led by Canadian MP Arthur Potts aims to push a bill through the Canadian Parliament which would prevent loyalty programs from expiring a...
flybuys offers FREE Velocity Gold status
As part of the new and exciting partnership with Velocity Frequent Flyer, flybuys is sending out invitations to certain members inviting them to Explore Gold with...
Toys “R” Us VIP Club loyalty program: It’s crude, but it delivers value.
My children loves toys in the same way a drowning man loves oxygen. In the morning, toys, during the day, toys, in the evening, toys, and they dream of toys all...
Facebook’s amateurish gamification play ‘a huge waste of our time’
Way back in the day, loyalty theory held that if you rewarded someone for...
Tim Cahill shares another of his passions: Careerbox
Last week I had the opportunity to meet with Tim Cahill, Australia’s greatest ever football player and a living legend, to talk about another of his passions;...