by Eli Maynard | 31 Jan 2023 | Loyalty Program Reviews
Maintaining engagement between fans and their favourite sports team is an important aspect of building a loyal fan base. The South Sydney Rabbitohs are one sports club that are attempting new strategies in the market to engage fans in the hope they can attract new...
by Stacey Lyons | 10 Jan 2023 | Guides
A member lifecycle strategy (MLM) is critical to the success of a loyalty program, but it’s where we see most companies fail. This article showcases the six stages of a basic (but best practice) member lifecycle strategy –with examples aimed at helping turn this...
by Zoe Tattersall | 12 Sep 2022
Blockchain Loyalty (2nd Edition). Please note: The information in “Blockchain Loyalty” (published 2019) may no longer be entirely current. We recommend referring to the blockchain chapter within the latest edition, “Loyalty Programs: The Complete...
by Zoe Tattersall | 12 Sep 2022
Loyalty Programs: The Complete Masterclass, the world’s leading loyalty course. Loyalty Programs: The Complete Masterclass Overview Loyalty Programs: The Complete Masterclass is the world’s leading loyalty education course. The course draws on content from...
by Zoe Tattersall | 12 Sep 2022
Australian Loyalty Schemes Report for the ACCC. Australian Loyalty Schemes A Loyalty & Reward Co report for the ACCC. The most comprehensive report ever written on the Australian loyalty industry, written by Loyalty & Reward Co for the ACCC. The report covers...
