by Stacey Lyons | 10 Jan 2023 | Guides
A member lifecycle strategy (MLM) is critical to the success of a loyalty program, but it’s where we see most companies fail. This article showcases the six stages of a basic (but best practice) member lifecycle strategy –with examples aimed at helping turn this...
by Zoe Tattersall | 12 Sep 2022
Blockchain Loyalty (2nd Edition). Please note: The information in “Blockchain Loyalty” (published 2019) may no longer be entirely current. We recommend referring to the blockchain chapter within the latest edition, “Loyalty Programs: The Complete...
by Zoe Tattersall | 12 Sep 2022
Loyalty Programs: The Complete Masterclass, the world’s leading loyalty course. Loyalty Programs: The Complete Masterclass Overview Loyalty Programs: The Complete Masterclass is the world’s leading loyalty education course. The course draws on content from...
by Zoe Tattersall | 12 Sep 2022
Australian Loyalty Schemes Report for the ACCC. Australian Loyalty Schemes A Loyalty & Reward Co report for the ACCC. The most comprehensive report ever written on the Australian loyalty industry, written by Loyalty & Reward Co for the ACCC. The report covers...
by Zoe Tattersall | 9 Sep 2022
Loyalty Programs: The Complete Guide. Loyalty Programs: The Complete Guide (2nd Edition) By Philip ShelperCo-created by Stacey Lyons, Scott Harrison, Ryan De Boer, Max SavranskyWith contributions by Lincoln Hunter, Michael Smith Buy Now Written by industry experts,...
