This article is an excerpt from ‘Loyalty Programs: The Complete Guide‘. Buy it now on Amazon at at all leading book stores. A loyalty framework that has risen in...
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Loyalty Frameworks
Westfield Direct: Bringing the shopping centre to your doorstep
Westfield Australia may have just established a new standard for retail convenience, now offering to connect customers with not only their favourite retailers but...
Target Shop+: Execution is critical to loyalty program success
Target is one of Australia’s most recognised department stores and offers affordably priced products across multiple categories including clothing, beauty,...
Cryptocurrency – Proving Loyalty Concepts Can Work for More Than Just a Program
In recent years the interest around cryptocurrency has continued to grow. It is almost impossible to attend any form of social gathering without someone asking,...
Menulog’s StampCards loyalty program
You’re done for the day, the couch is calling your name and you just can’t be bothered to prepare dinner. You’re craving something, but don’t know what. Pad Thai…...
Should you consider a paid loyalty program?
The paid loyalty scene has long been an arena that many retailers have been hesitant to get involved in. But is this framework the future of loyalty and rewards?...
Swarovski Vs Pandora: Who shines brighter?
When we think about luxury jewellery that doesn’t break the bank, Swarovski and Pandora are definitely the first to come to mind. ...
Bald men don’t buy shampoo, and other lessons in loyalty
As a bald man, whenever I walk into a store that sells hair care products, I often think, ‘Why are they selling that? I haven’t used shampoo for 25 years. It makes...
Uber looking for a slice of subscription success with the launch of Uber Pass – is it worth it?
I have watched the Uber Rewards program like a hawk since before it even launched in Australia. I actually wrote a blog article about it when they were piloting...
Tips on building an emotional connection with your customers.
Developing an emotional connection between a customer and a brand generates many positive outcomes; a willingness to pay more, stronger commitment, word of mouth...
A discussion about retention; Annex Cloud and Loyalty & Reward Co.
I was recently interviewed by Al Lalani from Annex Cloud, as part of their Market Movers series. https://youtu.be/qmotAIdwBD8 We had a wide-ranging conversation...
Coffee Card loyalty programs will save the world
Coffee cards are the most prolific loyalty program design of all time. They’re simple to understand, simple to track, and the reward is perfectly designed to...