With the excitement of the Olympic Games and that sense of Aussie pride running rampant, I thought I’d delve into the rewards program of another Australian success...
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Gap Inc: bridging the gap between transactional and emotional loyalty
Gap Inc have recently announced the launch of a newly integrated single loyalty proposition called “One Membership. Four Brands.”. The new program will aim to...
Club Jetstar – a star performer in the right light
Since us Sydneysiders are stuck in lockdown for the foreseeable future, I thought it ripe for a little dreaming. C’mon, over the past year we’ve all been asked the...
Grill’d cooks up a tasty and generous loyalty program; Relish
Other than being well-known for healthy burgers (ignore the chips and Pepsi), Grill’d are also famous for their Local Matters bottle cap program. When making an...
The loyalty battle among beauty brands: Go-To Vs Mecca who will win?
The battle among the beauty brands is fierce across the industry. With the ability to leverage highly sought-after sample products as rewards, the beauty industry...
Westfield Plus: just another app taking up smart phone real estate.
Westfield knows a thing or two about real estate. And yet, they’ve launched an app which hardly justifies why anyone with a smart phone should dedicate any real...
Afterpay’s loyalty program is an Afterthought.
The Afterpay loyalty program, Pulse Rewards, does not have it’s finger on the pulse of best practice. In my loyalty consultant expert opinion that Afterpay...
Foxtel First: an epic fail.
Foxtel First launched in October 2019. Given it’s been almost a year, I thought I’d take a closer look into what’s on offer. The program is positioned as: “A free...
Hamish & Andy launch a Loyalty Card for lol’s. But it’s actually good.
The loyalty program that started for a laugh is actually no joke. Launching next week, and whether it was fully intentional or not, this program has some...
The beauty behind Mecca Beauty Loop
As a loyalty consultant, I often get asked the question ‘what’s your favourite loyalty program?’ I’m always joining, engaging with and contributing to hundreds of...
IKEA FAMILY loyalty program: Did they just remove the free coffee perk?
Just when you thought life couldn’t get any worse . . . Today I received a very cryptic email from IKEA FAMILY stating: “We wanted to let you know that on 1...
Priceline’s Sister Club wants you to realise your modelling career dream.
Here at Loyalty & Reward Co we didn’t grow up wanting to be loyalty management consultants. Instead we dreamed of being famous fashion models. Unfortunately we...