For over 140 years, Marks & Spencer has been one of Britain's most trusted and best-loved retailers. The business spans food, fashion, home and beauty, serving...
All the loyalty insights from our expert team.
Loyalty Program Reviews
The Ultimate Guide to Discovery Vitality
There are loyalty programs, there are wellness programs, and then there is Discovery Vitality. Since its launch in 1997, Vitality has occupied a category of its...
lululemon Membership: Worth the sweat?
Editor’s note: This article was first published in 2023. The original post appears below, followed by an update on how lululemon’s loyalty strategy has evolved...
St Valentine Love at First Purchase… Ghosted by Loyalty
I actually hate writing blogs about loyalty failures, but here we are. This is a lesson in how not to build customer loyalty. With Mother’s Day around the corner I...
Raising Cane’s “Caniac Club” – Free food for joining, but is there more to the membership?
Editor’s note (April 2026): This post was originally published in August 2021 and has been updated to reflect changes to Raising Cane's Caniac Club, including the...
Ryanair launches new annual membership
Editor’s note (April 2026): This post was originally published in 2019 and reflected Ryanair’s announcement of Ryanair Choice at that time. Since then, Ryanair...
Aldi loyalty program, a different approach
Originally published in 2022. Updated in April 2026 to reflect that Aldi’s Pointless Points campaign is no longer running. The supermarket sector in Australia is...
The Ultimate Guide To AMC Stubs
Whether you're a casual moviegoer or a dedicated film buff, understanding the AMC Stubs membership options can save you significant money on tickets, concessions,...
The Essentials of PayPay Japan’s Loyalty Program
PayPay is one of the most compelling examples in Asia of how a mobile payments platform can evolve into a powerful, mass market loyalty ecosystem. Launched in...
Rewarding the Regulars: A Review of The Coffee Club Rewards Program – The Club
The Coffee Club Rewards Program - The Club The Coffee Club was founded in Brisbane in 1989 and has since grown into one of Australia’s largest café chains. There...
AAdvantage The First Modern Loyalty Program
After World War I, America was moving quickly into modernity with factories expanding, cities growing, and new technologies becoming part of daily life. Aviation...
Panera Bread Turns Everyday Habits into Loyalty
In loyalty, the biggest wins rarely come from chasing the occasional splurge. They come from owning the everyday. The brands that succeed are the ones that turn a...