Editor’s note, May 2026: This article was first published in December 2022. We updated it to reflect changes to Subway My Way, Sub Club and Subway Australia’s...
All the loyalty insights from our expert team.
Loyalty Program Reviews
Personalisation of SHEIN: A Case Study
Editor’s note, May 2026: This article was first published in July 2022. We updated it in May 2026 to reflect SHEIN’s current points program, product range and...
Burberry: Transforming luxury loyalty
Editor’s note, May 2026: This article was first published in May 2022. We updated it in May 2026. This update reflects the Burberry luxury loyalty program case...
Hamish & Andy launch a Loyalty Card for lols. But it’s actually good.
Editor’s note, May 2026: Loyalty & Reward Co first published this article in August 2020. We updated it with current Hamish and Andy Rewards links and fresh...
Shining a light on the Spotlight VIP Club
Editor’s note, May 2026: This article was first published in July 2023. We updated it in May 2026 to reflect current Spotlight VIP Club benefits and Spotlight...
Earn stamps and status with Hotels.com Rewards
Editor’s note, May 2026: We first published this article in March 2022 and originally reviewed the Hotels.com Rewards stamp-card program. Since then, Hotels.com...
Afterpay Day Sale: What are the Real Benefits?
Editor’s note, May 2026: This article was first published in March 2022. We updated it in May 2026 to reflect the current Afterpay Day Sale and the closure of...
Is Underberg the perfect lockdown loyalty program?
Editor’s note, May 2026: We first published this article in August 2021 during COVID-19 lockdowns. Underberg’s Tops & More loyalty program is still active in...
Earn rewards on your steps with Sweatcoin
Editor’s note, May 2026: We first published this article in June 2022. We updated it in May 2026 to reflect the current Sweatcoin program. It was updated in May...
OnePass: One hit wonder, or One of a kind?
Editor’s note, May 2026: This article was first published in February 2023, shortly after OnePass launched. This update reflects the current OnePass program,...
CommBank Yello: Transforming Customer Experience in Banking
Editor’s note, May 2026: This article was first published in May 2022, before CommBank Yello was fully rolled out. This update reflects the current CommBank Yello...
Spotify Fans First: Celebrating Loyal Music Fans
Editor’s note, May 2026: This article was first published in April 2022. It has been lightly updated to reflect Spotify’s current information on presale and merch...