Health insurance, like many utility services, is a given for most Australians. Being an essential service, customers are always on the lookout for value. There are...
All the loyalty insights from our expert team.
CBA’s engaging new program – Commbank Yello
CBA has continued its rapid digital transformation to enhance the customer experience across the banking business. The launch of CommBank Yello was recently...
What is a Loyalty Option and does it generate loyalty?
The 2020s have provided a landscape for historic changes in financial markets. Rollercoaster market movements, meme stocks, ultra-low interest rates, crypto,...
THE INTERNATIONAL BANK OF PANCAKES LOYALTY PROGRAM
The International Bank of Pancakes opened to the public last month in the US. Hungry Americans can now save PanCoins, which are crypto-pancakes they can use to buy...
Westfield Direct: Bringing the shopping centre to your doorstep
Westfield Australia may have just established a new standard for retail convenience, now offering to connect customers with not only their favourite retailers but...
Formula 1 enters the loyalty space
The hysteria around Formula 1 (F1) continues to grow rapidly each year, with TV audiences of approximately 1.55 billion and nearly 19 million followers on...
Neobanks and loyalty programs
The number of Neobanks continues to increase bringing more alternatives to both retail and business banking. Loyalty has played a big part in their growth and...
Ambassador Programs: How Can They Help?
Ambassador programs are becoming increasingly popular, particularly in areas of specialised knowledge, like the health and fitness industry, where consumers often...
The Metaverse is coming? According to kids, it’s already here.
ERIK the skeleton is an eleven-year-old Australian YouTuber. He specialises in stop motion animation and is an avid gamer. I recently interviewed Erik about the...
Burberry: Transforming luxury loyalty
Among all industries, fashion retail is recognised to be one of the more challenging sectors to cultivate member loyalty. This is due to several factors including:...
Maldives Border Miles, a country loyalty program
The Maldives is a postcard destination that represents that idyllic holiday everybody would like to take. Imagine sunbathing in one of those soft white powdery...
Spotify Fans First – rewarding loyal listeners
Spotify is one of the largest music streaming service providers in the world. Born in Stockholm, Sweden, Spotify changed the music streaming game through a...