With the excitement of the Olympic Games and that sense of Aussie pride running rampant, I thought I’d delve into the rewards program of another Australian success...
All the loyalty insights from our expert team.
XPLR Pass: Never stop exploring, but don’t explore too much
In April 2021, The North Face's much loved VIPeak's points and tiers program was replaced with the new XPLR pass. Let's get straight into the goods. Unlike the...
Gap Inc: bridging the gap between transactional and emotional loyalty
Gap Inc have recently announced the launch of a newly integrated single loyalty proposition called “One Membership. Four Brands.”. The new program will aim to...
Everyday Pay, Wpay and more; Woolworths is about to do something big
Woolworths is about to do something big. Back in June, Woolworths announced it was taking the ‘next step in its evolution into a retail ecosystem’ with the launch...
If you don’t have Beem It, your life is way harder than it needs to be.
Beem It: Merging loyalty, rewards and bills to make your everyday easier than ever. The Foundation The Beem It app started as an easy, more convenient way to make...
Liven Foodollars – Buy Now Eat Later
The recent lockdown measures imposed on Australian’s is regrettably taking its toll on industries right across the economy, especially hospitality. Whilst delivery...
LEGO Super Mario; a brilliant model for loyalty program stimulation.
Super Mario, one of the big names of 1980’s video games, has made a huge resurgence in recent years thanks to Nintendo offering new games exclusively and LEGO...
Club Jetstar – a star performer in the right light
Since us Sydneysiders are stuck in lockdown for the foreseeable future, I thought it ripe for a little dreaming. C’mon, over the past year we’ve all been asked the...
Klarna buys Stocard.
Klarna, the Swedish payment giant, purchased Stocard in 2021. Stocard launched to solve the problem of finding a better way to store loyalty program cards that...
I just executed a Yak Pay triple dip. Now I’m drowning in Points.
The world is a depressing place at the moment with pandemic lockdowns, closed borders and far too many people sick and dying. With many turning their attention...
Jeep ‘Badge of Honor’ master the micro-community
Micro communities can make brands. That’s because brands which successfully create a connected micro-community of engaged members can suddenly find themselves with...
Swarovski Vs Pandora: Who shines brighter?
When we think about luxury jewellery that doesn’t break the bank, Swarovski and Pandora are definitely the first to come to mind. ...