No one likes folding washing, buying groceries, or cleaning the house. Unfortunately, as adults, these are tasks that need to be completed. What can help though is...
All the loyalty insights from our expert team.
Gamification
Subway My Way Loyalty Program
Subway, the popular sandwich chain, offers a loyalty program called Subway My Way in the US that rewards customers for their purchases through deals and points...
Making the Social Proof Bias work hard for your loyalty program
Specific to loyalty programs (and the wider field of marketing), the digital age has made it easier to observe what others are doing, at scale and over vast...
Gaming arcades loyalty programs: Timezone Rewards and their “Tierway to Heaven”
Press Start to Begin Timezone is an amusement arcade chain with a focus on family fun. The company was founded in Perth, Australia in 1978 and is now additionally...
Sleep Number’s InnerCircle Rewards: Gamifying the long purchase cycle
InnerCircle is a Rewards program for Sleep Number, an American manufacturer that makes mattresses, bed foundations and bedding accessories. To offset a typically...
Princess Polly Rewards: A rocking music-festival themed program
Princess Polly is an on-trend women’s clothing brand, originally founded on the Gold Coast of Australia in 2005 as a brick-and-mortar store. Princess Polly went...
THE ROLAND GARROS GAME, SEAT & MATCH MEMBERSHIP
Thousands of tennis fans travel every year to tournaments to witness the best players in the world take to the court. The action, the drama and the incredible...
Peach Airlines Travel Lottery: Games & mystery flights! A new twist on airline points programs
The loyalty currency (points) model is without a doubt, the most commonly used framework in major enterprise loyalty programs. This is particularly true for the...
Neobanks and loyalty programs
The number of Neobanks continues to increase bringing more alternatives to both retail and business banking. Loyalty has played a big part in their growth and...
The Metaverse is coming? According to kids, it’s already here.
ERIK the skeleton is an eleven-year-old Australian YouTuber. He specialises in stop motion animation and is an avid gamer. I recently interviewed Erik about the...
Burberry: Transforming luxury loyalty
Among all industries, fashion retail is recognised to be one of the more challenging sectors to cultivate member loyalty. This is due to several factors including:...
Beem Rewards: More value in Gen Z’s app of choice
I’ve been using the Beem It app for a while now. Their referral program got me. $5 straight into my bank account when I referred a friend to the app. The reward no...