Freedom is a major furniture and homewares retail chain with 58 stores across Australia and New Zealand. The first Australian store opened in...
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Carnival Cruise Line’s VIFP Program Updates!
Carnival Cruise Line's Very Important Fun Person (VIFP) loyalty program has been popular among its frequent cruisers for years. However, the cruise line has been...
Shangri-La: The Successful Paradise of Hotel Loyalty Programs
Shangri-La Hotels and Resorts is a luxury hotel group with over 100 properties located in 78 destinations across the world in Asia, the Middle East, Europe, North...
Fishing For Benefits: My Club BCF Loyalty program – Rewarding enough to reel you in?
“Boating Camping Fishing is BCFing fun” - but is the BCF My Club loyalty rewards program enough to reel you in? or is the program casting a wide net but coming up...
14 Tipos de Recompensas en Programas de Fidelización
Este artículo es una adaptación del libro en inglés "Loyalty Programs: The Complete Guide". Las recompensas juegan un papel crítico en el compromiso de los...
Tesla’s Supercharged Loyalty Program and Market-Leading Referral Strategy: The Return of the Referral Program
As of April 2023, Tesla's referral program is back and offering customers the opportunity to earn credits for referring new customers to Tesla.
Budget program? Or the right rewards solution for Budget Direct members?
Budget Direct began in 2000 and is an insurance brand of Auto & General, headquartered in Brisbane, Australia. Their insurance products cover; car, home,...
What is bravery? Devaluing your loyalty program by 80% in a market downturn.
The bad news, however, is that members will go from earning the equivalent of a 10% reward on their stays, to earning the equivalent of 2% back on their stays, which represents a massive 80% devaluation.
Engage to Retain: Loyalty Program Design for Fan Engagement vs. Consumer Engagement
Loyalty programs are an increasingly popular way for brands and organisations to engage, stimulate behaviours and drive loyalty. However, not all loyalty programs...
Pros and Cons of Loyalty Programs
Loyalty consultants know that when it comes to developing an effective loyalty program strategy, brands need to be aware of both the pros and cons of loyalty...
The Beard Club Rewards: A reward program well kempt or in need of a trim?
The Beard Club (not to be confused with the Australian “The Beard Club”) is an American & Canadian premium beard care online retailer company that offers a...
My 7-Eleven: Want to know how to pump up your savings?
7-Eleven Australia is a convenience store chain that operates in Australia. It is a subsidiary of the Japanese company Seven & I Holdings Co., which is the...