My children loves toys in the same way a drowning man loves oxygen. In the morning, toys, during the day, toys, in the evening, toys, and they dream of toys all...
All the loyalty insights from our expert team.
Facebook’s amateurish gamification play ‘a huge waste of our time’
Way back in the day, loyalty theory held that if you rewarded someone for...
Tim Cahill shares another of his passions: Careerbox
Last week I had the opportunity to meet with Tim Cahill, Australia’s greatest ever football player and a living legend, to talk about another of his passions;...
Velocity & flybuys jump into bed together
Months after Qantas Loyalty and Woolworths announced Woolworths Rewards members can earn Qantas Points again, flybuys and Velocity have jumped into bed. When...
Would You Surrender Your Personal Information For A $1 Coffee Discount?
A Loyalty & Reward Co staff member received a marketing flyer from a street promoter at World Square yesterday. It contained an offer for a $2 coffee from The...
BP Points Burn Likely To Be Turbo-Charging Velocity
While Velocity Frequent Flyer is remaining tight-lipped on how frequently points burn at BP's across Australia is being accessed by its members, a recent report by...
Deloitte declares Blockchain as the future of loyalty. We disagree.
Deloitte released a report last week where they explore the role Blockchain technology can play in loyalty programs. The basis of the report is that many loyalty...
We taste-test Gelato Messina’s new loyalty program
Everyone who’s anyone in Sydney is talking about the Tramsheds opening in Glebe. You’ve just gotta go. Parking is a nightmare. Get the Lightrail. Loyalty &...
A Loyalty & Reward Program For Kids
Mornings are war at my house. My two boys, 3 & 5, love to yell and scream and throw toys, they hate eating breakfast, and dressing them is akin to going 15...
Loyalty Fraud Prevention Association launches as loyalty fraud continues to grow
It’s not something that’s widely talked about, but loyalty fraud is extremely prevalent. When you consider points are a currency with a defined value, and account...
Flybuys takes on Qantas Assure
flybuys have challenged Qantas Assure to a classic ‘step-battle’ with their latest campaign, where members can earn 10% off fruit & veg at Coles by achieving...
Disney’s Brilliant Grassroots Play To Promote Pete’s Dragon
Loyalty & Reward Co love Disney’s marketing technique to promote their latest movie Pete’s Dragon. Disney has employed local poster-distribution companies to...