The FiftyUp Club was created in 2013 to help those who are 50 and over gain access to discounts, special offers and information. The FiftyUp Club was built upon a...
All the loyalty insights from our expert team.
Member Benefits
Is the Brooks Run Club match fit?
Brooks Running was founded in 1914 and is a prominent American athletic footwear and apparel company with a deep-rooted dedication to the running community....
Shining a light on the Spotlight VIP Club
Spotlight is a prominent Australian company that specialises in providing a diverse range of home furnishing, décor, and crafting products. Established in 1973,...
Would customers like subscription loyalty programs for their lunch or dinner?
Subscription programs are one of the most effective loyalty strategies available to businesses today. The basis of a subscription program is simple: customers pay...
Why AO ArtBall is a Game Changer for Membership Programs?
Written by Hunter Murray and Scott Harrison The Australian Open (AO) is one of the four Grand Slam tennis tournaments and is held annually in...
Are loyalty programs Halal?
In recent years, loyalty programs have become increasingly popular among businesses as a means to reward and retain customers. However, for those practising Islam,...
Great Rewards Program or Great Customer Service – What works best?
Freedom is a major furniture and homewares retail chain with 58 stores across Australia and New Zealand. The first Australian store opened in...
Fishing For Benefits: My Club BCF Loyalty program – Rewarding enough to reel you in?
“Boating Camping Fishing is BCFing fun” - but is the BCF My Club loyalty rewards program enough to reel you in? or is the program casting a wide net but coming up...
Budget program? Or the right rewards solution for Budget Direct members?
Budget Direct began in 2000 and is an insurance brand of Auto & General, headquartered in Brisbane, Australia. Their insurance products cover; car, home,...
My 7-Eleven: Want to know how to pump up your savings?
7-Eleven Australia is a convenience store chain that operates in Australia. It is a subsidiary of the Japanese company Seven & I Holdings Co., which is the...
Save on a good night’s sleep with Sheridan Rewards
Sheridan Rewards is a loyalty program offered by Sheridan, a well-known Australian retailer of premium bed linen, towels, and home accessories. The program is...
The Magic of Loyalty: Orlando Magic’s Rewarding Fan Experience
How can you keep the fans happy and the magic alive in the eyes of basketball fans? Just ask the Orlando Magic who have recently launched an innovative and...