H&M is highly popular for their on-trend, affordable range of clothing across all categories. I only recently learned of their loyalty program, however, after...
All the loyalty insights from our expert team.
Points Programs
Tea Drop Rewards: A well brewed loyal-tea program
According to legend, tea was first discovered in 2737 BC when the second emperor of China, Shen Nong, a renowned herbalist, found that a leaf from a nearby bush...
Frank Body’s Hotel Pink: Harnessing the power of member generated advocacy
Frank Body is a very well-known skin care brand popular for its signature coffee-scrub, but even more so for the brand’s clever embodiment and personification of...
The JRE points program: Japanese loyalty is all about convenience
Those of you who have travelled to the land of the rising sun know just how dependent the everyday citizen is on trains, with an average...
Marvel Insider: A SUPER loyalty program. Here’s why.
Marvel superheroes and comic books are a much-loved part of popular culture, contributing billions of dollars’ worth in collectible action figures and movies every...
Athlete’s Foot “MyFit rewards”: A model for simplicity and value
I still remember going into Athlete’s Foot as a kid at the beginning of the year to get my school and sport shoe combo. Undoubtedly my previous pairs were in...
Forever You – A lesson to retailers on what not to do.
Forever New excels at offering women sophisticated, graceful, and fashion-forward clothing. Unfortunately, this same sophistication does not quite extend to...
Reebok UNLOCKED – Loyalty engagement done right
The must-have footwear fashion item for many young adults of the 21st century has evolved from the tall stiletto or custom leather shoe to the common...
Maverik Adventure Club: Spicing up your next re-fuel
Be honest, nobody wants to go and get fuel. If your experience is anything like mine, you’re on your way home, your car keeps pinging, so you pull up to the...
Bakers Delight Dough Getters: All buns glazing for this program, knead I say more
It may come as a disappoint to some that during the Covid period Bakers Delight have removed their famous tasting boxes from the counter. As many regulars to...
Cotton On & Co Perks; Free to join, but is it worth the hassle?
With the excitement of the Olympic Games and that sense of Aussie pride running rampant, I thought I’d delve into the rewards program of another Australian success...
XPLR Pass: Never stop exploring, but don’t explore too much
In April 2021, The North Face's much loved VIPeak's points and tiers program was replaced with the new XPLR pass. Let's get straight into the goods. Unlike the...