I recently binge-watched the Netflix series "Pepsi, Where is My Jet?". A show that takes us back to the ’90s when Pepsi launched an ad campaign to promote a points...
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Epic Rewards: An Epic Game Changer?
Epic Games has launched its new loyalty program, Epic Rewards, offering users the ability to earn 5% back in rewards on every eligible purchase made on the Epic...
Are loyalty programs Halal?
In recent years, loyalty programs have become increasingly popular among businesses as a means to reward and retain customers. However, for those practising Islam,...
Swarovski Crystal Society – a shining for future member needs
Swarovski is an Austrian jewellery company which originated in 1895 and has since offered glamourous signature crystal jewellery across the world. Swarovski has...
Are Badges the New Tiers? A Look at the Future of Loyalty Programs
Loyalty & Reward Co have been in deep debate around whether badges can be a more motivating and less risky than tiers as a loyalty program structure. I'm team...
14 Tipos de Recompensas en Programas de Fidelización
Este artículo es una adaptación del libro en inglés "Loyalty Programs: The Complete Guide". Las recompensas juegan un papel crítico en el compromiso de los...
Budget program? Or the right rewards solution for Budget Direct members?
Budget Direct began in 2000 and is an insurance brand of Auto & General, headquartered in Brisbane, Australia. Their insurance products cover; car, home,...
AA Smartfuel – Beating the price of fuel
The New Zealand Automotive Association (AA) was founded in 1903 as a small group of motoring enthusiasts in Auckland. Fast forward over a century and they boast...
Are Birthday Rewards Really Worth It?
Celebrating birthdays are an important part of most people’s lives. Whether you celebrate with a party, special activities, gifts, or even special meals –...
Red Rooster: The rewards are calling
Red Rooster is an Australian fast food restaurant chain founded in 1972 that specialises in roast chicken, chicken burgers and fried chicken. Their product range...
Subway My Way Loyalty Program
Subway, the popular sandwich chain, offers a loyalty program called Subway My Way in the US that rewards customers for their purchases through deals and points...
Club Rip Curl: A new wave of benefits is coming
Founded in 1969 by Brian Singer and Doug “Claw” Warbrick, Rip Curl is one of the world’s most recognized and respected brands. It has been at the forefront of the...