Sushi Train is a fun and interactive dining experience, and it’s also the name of a restaurant in Australia and New Zealand. There are 46 Sushi Train restaurants...
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The Anaconda Adventure Club
Anaconda is a low-cost adventure retailer that specialises in offering a diverse range of outdoor and sporting products. It offers gear for camping and hiking, 4WD, fishing, water sports, cycling and snow gear, at affordable prices.
What heights will the Rex Flyer loyalty program reach?
Founded in 2002, Rex Airlines has grown to become one of the largest regional airlines in Australia. The airline is known for its focus on safety, reliability, and...
Navigating Loyalty Programs in Southeast Asia
Scenic aerial view of Halong Bay in Vietnam at sunset Southeast Asia is a diverse region with over 650 million people, and its loyalty program landscape is just as...
Exploring Loyalty Program Best Practices through the “Pepsi Stuff” Controversy
I recently binge-watched the Netflix series "Pepsi, Where is My Jet?". A show that takes us back to the ’90s when Pepsi launched an ad campaign to promote a points...
Epic Rewards: An Epic Game Changer?
Epic Games has launched its new loyalty program, Epic Rewards, offering users the ability to earn 5% back in rewards on every eligible purchase made on the Epic...
Are loyalty programs Halal?
In recent years, loyalty programs have become increasingly popular among businesses as a means to reward and retain customers. However, for those practising Islam,...
Swarovski Crystal Society – a shining for future member needs
Swarovski is an Austrian jewellery company which originated in 1895 and has since offered glamourous signature crystal jewellery across the world. Swarovski has...
Are Badges the New Tiers? A Look at the Future of Loyalty Programs
Loyalty & Reward Co have been in deep debate around whether badges can be a more motivating and less risky than tiers as a loyalty program structure. I'm team...
14 Tipos de Recompensas en Programas de Fidelización
Este artículo es una adaptación del libro en inglés "Loyalty Programs: The Complete Guide". Las recompensas juegan un papel crítico en el compromiso de los...
Budget program? Or the right rewards solution for Budget Direct members?
Budget Direct began in 2000 and is an insurance brand of Auto & General, headquartered in Brisbane, Australia. Their insurance products cover; car, home,...
AA Smartfuel – Beating the price of fuel
The New Zealand Automotive Association (AA) was founded in 1903 as a small group of motoring enthusiasts in Auckland. Fast forward over a century and they boast...