Editor’s note, April 2026: This article first appeared in January 2022. The April 2026 update reflects current Treasure program mechanics, including key collection...
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Raising Cane’s “Caniac Club” – Free food for joining, but is there more to the membership?
Editor’s note (April 2026): This post was originally published in August 2021 and has been updated to reflect changes to Raising Cane's Caniac Club, including the...
Your Loyalty Program Is Your Most Valuable Data Asset
The conversation about loyalty programs has shifted. For years, the debate centred on reward economics: are points too expensive? Is the tier structure right? Are...
Part 3: Harnessing change management psychology in loyalty programs
Change management psychology is essential when introducing loyalty programs, as it revolves around understanding and influencing human behaviours, emotions, and...
Part 2: Mastering loyalty programs with change management theories
In a world where customer loyalty can make or break a business, organisations continuously seek new ways to engage and retain their clientele. Loyalty programs,...
M&M Launches first-ever loyalty program with Times Square sleepover prize
M&M's loyalty program launches with an extraordinary prize - a once-in-a-lifetime sleepover at their 25,000 square-foot Times Square flagship store...
The Ultimate Guide to Hardee’s My Rewards
Did you know that 57% of consumers spend more on brands they're loyal to? However, many fast-food lovers miss out on free food and exclusive deals simply...
The Ultimate Guide To Jersey Mike’s Subs – MyMike’s™ program
Whether you're a long-time Jersey Mike's fan or just discovering their fresh-sliced subs – the MyMike’s rewards program is designed to keep sub fans coming back...
Do Loyalty Programs Work? Just Ask Bath & Body Works
My Bath & Body Works Rewards, launched nationally in the US in 2022, has rapidly become a standout example of a successful loyalty program. The program has not...
Riding the Sushi Train: Reviewing their Loyalty Program
Sushi Train is a fun and interactive dining experience, and it’s also the name of a restaurant in Australia and New Zealand. There are 46 Sushi Train restaurants...
The Anaconda Adventure Club
Anaconda is a low-cost adventure retailer that specialises in offering a diverse range of outdoor and sporting products. It offers gear for camping and hiking, 4WD, fishing, water sports, cycling and snow gear, at affordable prices.
What heights will the Rex Flyer loyalty program reach?
Founded in 2002, Rex Airlines has grown to become one of the largest regional airlines in Australia. The airline is known for its focus on safety, reliability, and...