Founded in 1969 by Brian Singer and Doug “Claw” Warbrick, Rip Curl is one of the world’s most recognised and respected surf brands. It has been at the forefront of...
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PETstock Rewards: Not quite the purr-fect program
PETstock was born in 2002, 11 years after the Young family took ownership of Ballarat Produce in 1991. Brothers David and Shane built the business on family values...
I think I have a new favourite loyalty program
Clients and colleagues are always interested in what my favourite loyalty program is. Whilst I love Mecca Beauty Loop dearly, I think I might have found a...
Cinebuzz Rewards: A box office success
How does it work? Cinebuzz Rewards is the loyalty program for moviegoers who go to see movies at Event, Greater Union, Birch Carroll & Coyle and other selected...
14 Types of Loyalty Program Rewards
This article is adapted from ‘Loyalty Programs: The Complete Guide‘. Buy it now on Amazon and at all leading book stores. The Second Edition is now available, with...
Loyalty Frameworks: Credits
This article is an excerpt from ‘Loyalty Programs: The Complete Guide‘. Buy it now on Amazon at at all leading book stores. A loyalty framework that has risen in...
Member Benefit Program Aggregators Explained
With member benefits programs increasing in prevalence and popularity (where loyalty programs provide third-party offers to their members such as discount movie...
Choosing the right Loyalty Program Rewards: Efficient Rewards are Best
Rewards play a critical role in driving member acquisition, engagement and retention. People are motivated to join loyalty programs based on the promise of value....
Earn rewards on your steps with Sweatcoin
Sweatcoin is a free app that allows users to earn digital currency as payment for their movement. With over 90 million users, the fitness app has held the number...
Lacklustre loyalty schemes: Why do so many loyalty programs look the same?
The internet has brought in a loyalty program copy-cat era. Many loyalty programs today offer similar rewards or such a variety of rewards that the program becomes...
The Paradox of Choice in Loyalty and Rewards Programs
People love the idea of more choice. Or do they… Brands will often assume that offering customers more information, more options, more choice will make the...
Fractional Shares (or Stock) offer new ways to reward customers
Updated 31st October 2023: Upstreet has since closed down after four years of operations. Card-linking and bank account-linking is booming in a big way, and...