Socios.com is a blockchain backed platform based in Malta which allows fans to engage with their favourite sports teams in a variety of ways. Describing themselves...
All the loyalty insights from our expert team.
Hunter Murray
B2B Loyalty Program Design
Most of the loyalty industry focus centres around consumer-focused programs (B2C). However, business-to-business (B2B) programs can also work to drive desirable...
Frameworks: Status Tiers
Status tiers are commonplace in many loyalty programs around the world. Although we see them all the time, like points, these programs can still be effective under...
Member Benefit Program Aggregators Explained
With member benefits programs increasing in prevalence and popularity (where loyalty programs provide third-party offers to their members such as discount movie...
Operant Conditioning: Insights from B.F. Skinner
The theory of operant conditioning (19481) was developed by a fellow named B.F. Skinner. Skinner was a psychology professor at Harvard University who was ranked by...
Referrals: Boosting Loyalty in Live Music Events
There is no doubt the live music industry has taken a major hit over the past few years. Now, they’re trying to bring back the crowds whilst navigating a...
CommBank Yello: Transforming Customer Experience in Banking
CBA has continued its rapid digital transformation to enhance the customer experience across the banking business. The launch of CommBank Yello was recently...
Loyalty Options in Modern Investment Strategies
The 2020s have provided a landscape for historic changes in financial markets. Rollercoaster market movements, meme stocks, ultra-low interest rates, crypto,...
Spotify Fans First: Celebrating Loyal Music Fans
Spotify is one of the largest music streaming service providers in the world. Born in Stockholm, Sweden, Spotify changed the music streaming game through a...
Treasury Wine Estates: Luxury Wine Vault
Treasury Wine Estates (TWE) is one of the largest wine companies in the world. With a portfolio of brands including Penfolds, Beringer, Wolf Blass, Matua and...
Levi’s Loyalty Program Offers and Membership Perks
Levi’s is an American clothing brand that has been around since the 19th Century. The creator of blue jeans, Levi’s has become part of the vocabulary for the...
Beem Rewards: More value in Gen Z’s app of choice
I’ve been using the Beem It app for a while now. Their referral program got me. $5 straight into my bank account when I referred a friend to the app. The reward no...