I’m a fan of UNIQLO. I like their products; the limited-edition collaborations, the signature closet staples and the typically low-cost high-quality design. The...
All the loyalty insights from our expert team.
Loyalty Program Reviews
Uber looking for a slice of subscription success with the launch of Uber Pass – is it worth it?
I have watched the Uber Rewards program like a hawk since before it even launched in Australia. I actually wrote a blog article about it when they were piloting...
Westfield Plus: just another app taking up smart phone real estate.
Westfield knows a thing or two about real estate. And yet, they’ve launched an app which hardly justifies why anyone with a smart phone should dedicate any real...
Klarna x Flybuys Partnership: who benefits?
This is a partnership between two of my favourite companies. On the one hand we have Flybuys, Australia’s oldest loyalty program with 8 million active members. On...
Yak Pay will pump your frequent flyer points balance to the moon.
Airlines will bounce back It’s clear to everyone that airlines are having a tough time, and are likely to suffer for quite a few years. Industry observers...
Luxury watch subscription programs; trend or fad?
As a Breitling owner, I was quite interested in their recently launched proposition called Breitling Select; a subscription based watch trial concept. Let’s take a...
Adore Beauty launch their first ever loyalty program. Here’s an inside look.
Adore Beauty are Australia’s leading online beauty retailer, and today they secretly launched Adore Society (their brand-new loyalty program) to their existing...
Kiehl’s Rewards: a loyalty program which never grows old
Maintaining beautiful skin is important to the team at Loyalty & Reward Co. If the skin care provider has a standout loyalty program, then even better. Stacey...
Afterpay’s loyalty program is an Afterthought.
The Afterpay loyalty program, Pulse Rewards, does not have it’s finger on the pulse of best practice. In my loyalty consultant expert opinion that Afterpay...
This year’s 100 Days of Summer is a real BWS bummer
BWS are really feeling the heat after launching a 100 Days of Summer campaign that falls short of the previous year. Every year, the 100 Days of Summer campaign...
Twitch is the Ultimate Example of Gamification
Twitch is the world’s leading live streaming platform for creative content, with a primary focus on video games. Millions of gamers stream their live...
Menulog’s Baller Banquet: Gamifying food delivery
Menulog’s biggest party has kicked off, and we’re all invited! The online food delivery service has recently launched a new promotional campaign titled the ‘Baller...