I, like trillions of others looking for easy entertainment, reached peak TikTok substance abuse during the first Pandemic. TikTok are now turbocharging our drug...
All the loyalty insights from our expert team.
Referral
From ring to cradle and beyond: David’s Bridal Diamond Loyalty program
Essentially, weddings are a significant milestone in a person’s life, but they are not the only milestone. Many brands in the wedding industry recognise that their customers’ needs go beyond just planning their wedding day.
The six stages of a best practice member lifecycle strategy
A member lifecycle strategy (MLM) is critical to the success of a loyalty program, but it’s where we see most companies fail. This article showcases the six stages...
Mums and loyalty
I’m BACK from maternity leave and I’ve learned a LOT. I know so much more about myself, babies, mums, mess, mayhem and more. Over the last 9 months of caring for...
Music festivals reward referrals and data
There is no doubt the live music industry has taken a major hit over the past few years. Now, they’re trying to bring back the crowds whilst navigating a...
Games and Loyalty Programs: Building Brand Loyalty through Play
Video games are mainstream, and smartphones and technological advancements have significantly reduced the cost and execution for companies looking to take...
Can you put a lifetime guarantee on your customer’s loyalty? William Painter believes so.
Who is William Painter? William Painter was an American mechanical engineer and inventor who patented over 85 inventions in the late 1800s. These include the...
Max Brenner Loyalty: Choc-full of Brenner-fits
Max Brenner was founded in 1996 in Israel by the original “bald man”, Oded Brenner, and past business colleague Max Fichtman. Brenner had planned to be a writer,...
Ambassador Programs: How Can They Help?
Ambassador programs are becoming increasingly popular, particularly in areas of specialised knowledge, like the health and fitness industry, where consumers often...
MECCA: Surprise & Delight Done Right!
If you or someone you know enjoys a little self-care, then there is a very good chance you’re familiar with the brand MECCA Cosmetica. MECCA is proof of an...
TIME DISCOUNTING BIAS IN REFERRAL PROGRAMS
When making decisions, individuals do not necessarily consider all available information or act rationally. Mental shortcuts, known as heuristics, and cognitive...
Tesla’s Referral Program: Advocacy vs. Advertising
You can always spot a Tesla on the road. The design is impeccable. Quality finishes, smooth lines, some even with (almost Batmobile-like) doors that open upwards,...